Netflix and Amazon Alum David Loker to Bolster Brand Soulmates™ Influencer Data Science Team

Pasadena, California, July 22, 2016 (Newswire.com) - ​Ayzenberg Group, one of the largest independent full-service agencies on the West Coast, proudly announces the addition of award-winning researcher David Loker, PhD (ABD) to their influencer marketing division, the Influencer Orchestration Network™ [ION.co] to further develop the Brand Soulmates™ platform.

David has extensive experience using data to understand human behavior. From supply chain optimization at Amazon to personalization and recommendation systems at Netflix, he has been a key part of driving business goals through a practical understanding of statistical modeling and machine learning techniques. 

"We're thrilled to have a data scientist of David's caliber join our team," says Mildenberger. "His expertise in natural language processing is already helping us categorize the incredibly dynamic content coming out of social media networks so we can further improve our Brand Soulmates matching systems."

Kai Mildenberger, Chief Technology Officer

“Data is powerful, but we need to find ways to make the enormous amount of information we obtain actually useful to marketers,” says David. “To me, Brand Soulmates is about using data in exciting and new ways to connect people with products they'll love.”

David joins the division’s data science team, led by Chief Technology Officer, Kai Mildenberger and Brand Soulmates advisor, J. Galen Buckwalter, PhD. “We’re thrilled to have a data scientist of David’s caliber join our team,” says Mildenberger. “His expertise in natural language processing is already helping us categorize the incredibly dynamic content coming out of social media networks so we can further improve our Brand Soulmates matching systems.”

Dr. Buckwalter added, “The amount of information now available to us through social media in conjunction with recent advances in deep learning techniques will allow us to fundamentally change influencer marketing. David will be an important part of helping us stay abreast of the exciting changes constantly coming to our industry.”

ION, the Influencer Orchestration Network, develops and maintains Brand Soulmates, the industry’s leading data-driven influencer marketing platform. Brand Soulmates uses psychometric analysis and data science to match brands with ideal social media creators so they can partner to create engaging and authentic content at scale. The platform is already being used to drive influencer marketing success on channels like YouTube, Instagram, Snapchat and Facebook Live for Fortune 500 clients such as Microsoft, Amazon, Marriott and Mattel.

A new release of the Brand Soulmates subscription-based platform is planned for later in 2016. For more information on ION and how the division’s services can help accelerate your brand, visit ION.co.​

#  #  #

Media Contact

Chastity C. Irizarry
Ayzenberg Group
626-584-4070 ext 27
[email protected]

About ION

The Influencer Orchestration Network™ [ION.co] is an independent group within Ayzenberg that specializes in influencer marketing. Using their state-of-the-art Brand Soulmates™ matching technology, ION connects brands with their ideal social media creators using psychometric analysis developed by their team of PhDs and data scientists. ION's agnostic approach to managed service provides the best of all worlds: influencers through established MCN partnerships, direct talent relationships, agency-grade creative content curation and custom ICN™ (Influencer Channel Networks) solutions that guarantee results. Whether it’s automotive, entertainment, gaming, technology, or fashion, ION provides maximum engagement and ROI in a long-term, scalable way, powered by a managed service team with over 20 years of brand integration experience. For more information on ION’s technology and services, visit ion.co.

About Ayzenberg Group

Ayzenberg Group is a company fueled by a frontline approach to marketing and powered by the virtuous cycle of Listen, Create and Share – an integrated feedback loop that uses predictive listening processes and discovery tools across all social, web and influencer channels.

Ayzenberg is a full-service advertising agency with a distinctly social and agile approach, dedicated to creating and sharing brand stories. [a]list facilitates an active community for brand marketers to connect and share insights through its media outlet [a]listdaily, and the semi-annual [a]list summits. The Influencer Orchestration Network™ [ION.co] specializes in influencer marketing across all content platforms. [a]insights, a cognitive and predictive social-graph-based marketing technology department, provides full analyses and reporting to Ayzenberg clients.

Ayzenberg Group’s success is a result of having social and digital media, production, media planning and implementation, analytics, and advertising all under one roof.

Source: Ayzenberg Group