Netxcell Limited To Enhance The Mobile Usage Experience With The Launch Of Its Video Outbound Dialer

Online, August 12, 2011 (Newswire.com) - Netxcell Limited to enhance the mobile usage experience
with the launch of its Video Outbound Dialer (OBD)

~ A next generation multimedia solution that leverages 3G
and enables customization for user applications ~
~Applications can also include video message from Chairman
after AGM to its Shareholders~

Hyderabad, August 11, 2011: Netxcell Limited, the pioneers in providing Telecom Application Services, today announced the launch of Netxcell's Video Outbound Dialing (OBD) platform which will give a new dimension to video messaging.

Netxcell's Video OBD can be customized to deliver rich Video content to 3G subscribers enhancing not only the overall user experience but also making the impact of the content far more effective in a cost efficient manner. Telecom operators/enterprise opting to offer this service can enable their customers and target audience to innovatively deliver video content be it for information, entertainment, crisis situation management, market a product, communication of company progress or updates, shareholder communication, customer relationship management and any other application to reach out to their customers, shareholders, general public amongst others.

Possible Netxcell Video OBD Applications

•The Chairman of a listed company can communicate via video messages to lacs of shareholders on latest developments of the company or even financial results

•A retail store/designer can innovatively market products eg: video broadcast of a model on ramp wearing one of store's latest garment

•A government agency like Election Commission can send a video message to people requesting people to exercise their voting right

•Traffic police can send the video messages to the public alternative route maps in case of certain road blocks due to excessive traffic, Bandh, Procession, etc.

•Corporate/NGOs can send video message of its Brand Ambassador mentioning the social cause it is supporting and requesting public to extend its support.

Netxcell's Video OBD platform can launch push-campaigns that use outbound video dialing or pull-campaigns that entice the user to make a video call to the brand portal.

Netxcell's Video OBD can also be used by an enterprise or corporate directly by using PRI line (Primary Rate Interface - a form of ISDN), which will enable the enterprise to send video messages directly to 3G subscribers of different operators simultaneously.

Netxcell's Video OBD is a one-to-many interactive service on the multimedia platform wherein any audio-visual content can be sent to an individual or a group of users simultaneously. The user can send multiple video clips of to all or a specified group of 3G users simultaneously on a single platform.

This video message content could be anything from a customized interactive corporate message to an advertising content. The biggest benefit of the service however is for the advertisers as real-time customer data can be tracked, monitored and effectively measured under this service.

Speaking on the launch, Mr Debasis Chatterji, CEO - Netxcell Limited said "Trends indicate that the inclination towards the concept of video message is gradually increasing and may take over a considerable share of traditional text messaging due to the appeal of richer content. Netxcell's Video OBD is the next generation application that aims to leverage new technology to deliver an enriching and effective experience to the both parties i.e. either the end user or the broadcaster."

The opportunity
Indian Telecom operators added 237 million subscribers between March 2010 to March 2011 i.e. an increase of 41% whereas the number of subscribers who applied for 3G service during the same duration increased by an enormous 400% with a current customer base of 12.2 million 3G subscribers. According to estimation by JP Morgan, India will have 60 million 3G subscribers by March 31, 2012 which will grow to 249 million by fiscal 2015.

Benefits & Advantages

To the Operators/Enterprise:
Netxcell developed platform enables an operator/enterprise to send any video content like News clips, corporate announcements or even advertisements to a set of subscribers within a specific segment on a single platform. Netxcell's Video OBD not only creates a friendly extension to the customer services but also provides interactive and enhanced user experience. Moreover it helps the user to effectively measure and monitors valuable customer data and provides a fully proactive solution within the fraction of the cost of live agents. It also reduces the peak call bottlenecks as part of the cell deterrence or avoidance strategy.

To the End Users (Mobile phone subscriber):
Netxcell Video OBD will help the mobile phone subscribers by enabling them to receive interactive video content on the move with enhanced quality with easy access. It will provide real-time content thereby enhancing the overall user experience. The mobile phone users would be able to receive much appealing video messages in real-time about the latest happenings in their city/country to information of their interest.

In the recent past, Netxcell had launched some of the most innovative products/platforms for the telecom domain like Cell Broadcasting Centre which enables the simultaneous delivery of the broadcast messages to multiple users of mobile networks and Single IVR (Interactive Voice Response) platform which is an advanced technology platform that enables corporate, telecom subscribers and anyone using the system to do away with multiple IVR platforms.

About Netxcell Limited
Netxcell Limited, a telecom application provider promoted by Prathima group, has been in the forefront of pioneering and developing niche value added products and solutions for the mobile space and productivity enabling solutions for the enterprises. Netxcell's evolution as a niche telecom application provider, since its inception in 2000, has seen the company deliver cutting edge and innovative technology and content aggregation solution to leading cellular providers across the globe - including pioneering efforts such as cricket on mobile, advertising on mobile, exam results and budget related content.

Armed with a strong equity of proven technology expertise, real-time delivery, global partnerships and understanding of customer requirements, Netxcell is well positioned as a partner of choice to cater to the needs of the dynamic global wireless technology markets.
For further information contact Perfect Relations Hyderabad
Meeta Singh Vishal Thapa
9949065300 9701834446