Neuromarketing - Understanding Consumer Emotions to Deliver a Better Customer Experience
fhios and One to One Interactive are holding a seminar giving a definitive guide to Neuromarketing and its benefits in the commercial world, helping companies to understand their customers and create better products and communication messages.
Online, March 15, 2010 (Newswire.com) - A customer's experience is more than what happens during an interaction: It's also how they perceive what happened, and how they feel about it.
Our seminar will explore the emerging field of Neuromarketing and how emerging research techniques utlizing eye-tracking, bio-feedback, neuro-feedback, facial recognition, and emotional self-report are allowing marketers to assess people's emotional responses to marketing campaigns and product design.
REGISTER HERE - http://fhios-otoinsights-neurmarketing.eventbrite.com/
This FREE seminar will demonstrate how valuable insights can be gained from combining neurological readings at different levels (attention, engagement and emotional), with physiological readings (eye-tracking, facial expression recognition, galvanic skin response, heart rate monitoring) and in-depth interviews to provide a broader picture of user experience.
The Programme
* Introduction to Neuromarketing
* How Neuromarketing research is conducted
* The commercial benefits of Neuromarketing
* Live demonstration
The Benefits of Neuromarketing Techniques:
* Provides the ability to gather feedback on emotional states or levels of arousal
* Does not disturb the participant's experience with the distraction of interviewing and burden of self report
* Provides useful indicators towards consumers' preferences for a particular brand or product
To attend please visit - http://fhios-otoinsights-neurmarketing.eventbrite.com/
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Tags: Customer Experience Research, Neuromarketing, neuroscience
