New Approach for Vitamins and Health Supplements

Online, January 22, 2011 (Newswire.com) - "We've always taken vitamins, and are passionate about the industry but we were increasingly disappointed with the quality of some vitamins we were taking," says General Manager, Nicky Webber, "so we decided to design our own. It wasn't cheap and it wasn't easy. But today we have the Health Script AM PM Dual Pack," she explains.

In a saturated and very competitive market, not to mention the lingering recessionary blues - what makes a couple of entrepreneurs decide to tackle the vitamin sector?

Nicky and husband, Hallam Webber, believed they could offer nutritional supplements with a difference. They decided to split the vitamins into a morning formula called AM Feel Alive to boost energy and a completely different formula for the evening, called PM Relax & Sleep to promote relaxation and a good night's sleep. This resulted in 35 ingredients to boost your body and mind over a 24 hour cycle.

After undertaking exhaustive research over the past 12 months
to ensure that the latest nutritional research and scientific updates were taken into consideration, both Nicky and Hallam came up the morning and night formulae. "We knew it was something different and we knew it would take some learning for consumers to understand that quality vitamins in the right combinations can have very different effects on the body," Nicky says. She explains how some imported brands cost three times the price and present the same combination of ingredients in the morning and in the evening. "It just didn't make practical sense to us. Why take energy boosting vitamins in the morning and the same again at night when you want to unwind and sleep?"

Health Script then partnered with one of the largest vitamin manufacturing companies in New Zealand and signed up with Rob Martin, a very experienced Naturopath to oversee the formulae they had designed. After several meetings and tweaking of the contents, the AM PM Dual Pack was born. "It was an exciting time for us. Finally many months of testing and trialing out everyone else's vitamins had resulted in something new. We had a unique approach to how people should take vitamins and what worked best to delivery the best results at opposite times of the day," she says.

When reviewing other products and brands they decided to really go for the mineral rich combinations and their products offer more than double the anti aging antioxidants of many other leading brands. Health Script plans to roll out a range of targeted vitamin supplement products over the next six to 12 months. "We will be applying the same focus on delivering the maximum benefit, at an affordable price and ensure the research backs up the efficacy of each new Health Script product," she says.

Health Script has a real focus on high quality and the Dual Pack offers gluten and dairy free easy-to-swallow vegetarian capsules made and manufactured to the highest GMP quality standards here in New Zealand.

The next focus was on the brand design and marketing and that has been quite a journey too. Health Script hired marketing consultants, Sm4rt Services, to deliver the trendy, contemporary look and feel of the Health Script brand. It certainly stands out from the crowd. "Everyone keeps saying to us to supply retail outlets, as the deep indigo blue bottles and sharp label designs really attract attention," says Nicky. "But we want to keep product costs down so are focusing on selling our products online for now, and delivering a good customer experience too."