New Atlas And Norprint Partnership To Reduce Risk For Suppliers And Improve Service For Customers

Online, September 14, 2010 (Newswire.com) - The partnership between Atlas and Norprint brings together market leading expertise and a streamlined service for suppliers who need flexibility, speed and accuracy when fulfilling orders for their customers.

Suppliers face severe financial penalties or even the termination of contracts when mistakes are made processing and delivering orders to major retailers and in particular the leading supermarket chains.

Atlas Technical Director Allan J Gray says the relationship between the two companies, finalised this month, makes perfect business sense and offers an exciting opportunity for suppliers and retailers alike:

"Both Atlas and Norprint have built enviable reputations for innovation and the quality of their solutions. Customers want absolute confidence that once they hit the send button on an electronic order it will arrive at the right place, at the right time, in perfect condition and perfectly configured."

"Historically the various stages of fulfilling an order have very often been fragmented with the potential for manual mistakes and human error. The combination of Atlas and Norprint uniquely enables suppliers of major retailers to virtually eliminate the risk of human error in the order processing and delivery cycle."

Part of the Magnadata Group, Norprint is one of the industry's leading labelling solutions companies, producing more than seven billion labels each year. It is the pallet labelling solutions provider of choice for major retailers such as Tesco and B & Q.

Says Paul Johnson, Norprint Divisional Director: "I am delighted that we have concluded this agreement because collectively we can now deliver the highest quality seamless integrated solution on the market.