New Book Detailing Ford's Dramatic Turnaround
Online, January 26, 2010 (Newswire.com) - Source: Imagine Media Publishing
PRESS RELEASE
Imagine Media Publishing Presents Premiere of the New Book
RETURN TO GREATNESS: DRIVING THE AMERICAN DREAM
FOR IMMEDIATE RELEASE, CLARKSVILLE, TN, January 26, 2010 - Imagine Media Publishing of Clarksville, Tennessee, announces the premiere release of the business novel, soon to be made into a motion picture, Return to Greatness: Driving the American Dream, by Clifton Lambreth with Mary Calia and Patrick Doyle. The book is available at www.thereturntogreatness.com.
Return to Greatness tells the story of a man who learns timeless business and management practices from the ghost of Henry Ford. What's more, Return to Greatness challenges the reader to consider that many of the common-sense ideals apply not only to business, but also apply to the very fabric of our great country itself. Simply put, Return to Greatness reminds us to make common sense common practice.
Return to Greatness: Driving the American Dream will challenge and inspire anyone in today's business community and anyone who is interested in our country's roots as an industrialized nation - propelled forward by the automotive industry. Billed as a "creative non-fiction" by the publisher, the book acquaints us with the very people who are responsible for bringing Ford Motor Company back from the brink of bankruptcy just a few short years ago and into profitability - the only "Detroit 3" automaker that did not accept a government bailout.
According to Professor Joseph J. Lescota, Chairman of Automotive Retail Management at Northwood University, the premier school in this specialty area, "Ford is definitely back on track and the marketplace is feeling the positive energy. This new book sums up the potential that we all have when we look in the mirror and recognize our challenges, identify a great leader, form a plan and execute with focus and passion. Ford is facing its challenges head-on just like our country needs to do. Readers will not only draw the same conclusion as I did, but they'll enjoy the relaxed way historical facts are presented. It is a perfect case study for students of the retail automotive industry. That's why I'm making Return to Greatness a required read for the Automotive Retail Management majors of Northwood University. What's more, it's a must read and a breath of fresh air for businesses everywhere."
Return to Greatness is more than an intimate look at the events culminating in the re-emergence of Ford as a leader in the American Automotive Industry. Its time-honored principles are the very keys to drive the American Dream itself. Ford, as one of the companies designated "too big to fail," demonstrates how this incredible turnaround effort was achieved without a penny from the American taxpayers.
Return to Greatness will appeal to the very heart of American society, and will challenge the reader to consider that its principles are as timeless as they are practical for the way we live and govern ourselves. This book will remind every American about the power of staying positive in a very challenging world, whether they're corporate executives, managers, or just entering the workforce. It's not only a book about leadership and accountability; it's about the very future of America.
Return to Greatness: Driving the American Dream is illustrated by the world renowned artist, Igor Babailov, who has painted world leaders, celebrities and distinguished individuals including two Popes, Presidents, Prime Ministers and global leaders. His portrait painting of George Washington featured in the book, hangs in the permanent collection of George Washington's Mount Vernon Estate and Museum, in Alexandria, Virginia. www.Babailov.com
Imagine Media Publishing is very excited about this book and it is their premier release for this year.
www.thereturntogreatness.com
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Contact for more information:
Publisher: David W. Shelton - [email protected]
(931) 648-1788
To request a copy of the book call (931) 274-0920.
Book specifications: 224 pages, trade paperback, 6" x 9"
Release date: January 26, 2010
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Tags: alan mulally, Ford, ford motor company, press release