New Book From Onefish Twofish Provides Unique Step-By-Step Guide To Building A 'Lead Generation Machine' For B2B Sales

Online, December 2, 2010 (Newswire.com) - The B2B lead generation machine provides knowledge-based businesses with practical and strategic advice on developing a concrete, sustainable pipeline of prospects.

Author Carrie Bedingfield said: "Knowledge-based business is the fastest growing business sector. But a saturated market, disaggregated channels and multiple messages targeting the same decision makers mean the only way to cut through the noise is with a systematic, end-to-end lead generation method."

The Onefish Twofish lead generation machine is driven by a quarterly cycle of four repeatable stages of activity, underpinned by tasks that can be easily commoditised:
1) Create great content (own the marketplace)
2) Make some buzz (get on the radar)
3) Generate leads (make invisible prospects visible)
4) Nurture your leads (cherish your crown jewels).

Talent and leadership consultancy Vybrant put the Onefish Twofish lead generation machine into action to co-ordinate its marketing activities more coherently - and won 10 new clients in the first six months.

Alan Sears, Vybrant's head honcho, said: "We can clearly see prospects who have progressed through the whole machine and become clients. People often tell us our activities really cut through the market noise and make them want to listen."

The B2B lead generation machine is written in an engaging, lively and practical style. Author Carrie Bedingfield based it on the experience her B2B marketing company Onefish Twofish has of helping 50 fast-growth companies build their businesses.

The B2B lead generation machine is available to order through www.b2bleadgenerationmachine.co.uk, or via Amazon.

Notes to editor
For further information, or to request an interview with Carrie Bedingfield, please contact Hannah Robertson at Onefish Twofish on 01183 217457, or at [email protected].

About the author
Carrie Bedingfield started successful Pangbourne-based marketing agency Onefish Twofish at the age of 25, and wrote her first book, How to sell clever things to big companies, before she turned 30. Carrie is a former competitive rower and cyclist, and in her spare time she trains for marathons and competes in cycling races both in the UK and overseas.