New Business Book Focuses on Key Reasons for Business Failure

Online, September 27, 2010 (Newswire.com) - Charlotte, NC - 50% of all businesses fail within the first five years, yet very few businesses meet their fate due to larger economic issues. Most failures, says author Shawn Brodof, are due to key mistakes that the business owners could have easily corrected, if only identified earlier in the life of the business.

"There has been a significant increase in the number of businesses who are so focused on surviving in this economic recession that they are ignoring or making even more mistakes that will ultimately lead to their downfall," says Brodof, a business coach in the Charlotte area who specializes in working with businesses owners to identify and correct such mistakes.

One of the important misconceptions that Brodof's book, The Termite Effect - 25 Common Business Mistakes and Their Hidden Consequences, examines is the false assumption that business owners are the only ones who are susceptible to making these mistakes. The impact is also felt by managers, sales professionals, and entrepreneurs.

"My goal in writing the book is to help my clients and readers identify the mistakes as early as possible so that they may take corrective action before the damage becomes too extensive," says Brodof.

Some of the key mistakes identified in Brodof's book include:

• Mistake #1 - Your Business is Not Organized
• Mistake #3 - You Cannot Identify What Success Looks Like
• Mistake #8 - You Are Reactive, Not Proactive
• Mistake #9 - Your Business is Not Generating Enough Leads
• Mistake #25 - You Have Poor Work/Life Balance

Additional information and resources are available at www.TheTermiteEffect.com including purchasing the book and bonus material.

To contact Shawn Brodof, please call 704-806-8544 or email [email protected]. He is available for interviews with media outlets. In addition, he is available for speaking engagements and to present customized workshops/seminars for professional associations, trade and civic organizations, and corporate management teams.

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