New Business Strategies and FullCircle CRM To Discuss "How Top Companies Use Customer Experience To Drive More Leads"

Online, February 28, 2013 (Newswire.com) - WHAT: Christine Crandell, President of New Business Strategies, and Bonnie Crater, President and CEO of Full Circle CRM, will be presenting a webinar on how companies can utilize a customer experience strategy to drive higher quality sales leads.

This webinar brings together two CX experts for a lively discussion on how marketers can design, deliver and measure compelling experiences that convert into revenue. You'll learn how to uncover the experience your prospects value most, how to use that to differentiate and build preference for your brand, and how to conduct marketing campaigns that more effectively engage buyers.

The session will cover:
• How to uncover the customer experience that differentiates your brand
• How to build marketing campaigns that align to your customers' journey
• How to use CRM and Marketing Automation systems to correctly measure customer engagement

As President of New Business Strategies, Christine Crandell leads client services teams serving customers including Good Technology, Oracle, DotNetNuke, and McKesson. She is as one of the top twenty women in Sales and Marketing by the SLMA, one of the top 15 influential leaders in sales and lead management, one of the top 15 leaders in social selling, and one of Silicon Valley's Most Influential Women by the Silicon Valley/San Jose Business Journal.

Bonnie Carter is President and CEO of Full Circle CRM, a leading provider of Marketing Performance Management software. Prior to joining Full Circle CRM, Bonnie was vice president of marketing for VoiceObjects and Realization and held vice president and senior vice president roles at Genesys, Netscape, Network Computer Inc., Salesforce.com, and Stratify. In 2000, Bonnie was named one of the "Top 20 Female Executives in Silicon Valley" by San Jose Magazine.

WHEN: Thursday, March 7, 2013 - 8 AM PT / 11 AM ET
WHERE: https://www.brighttalk.com/webcast/667/66549