New Business Strategies Announces "Delivering a Loyal Experience" Webinar

Online, September 11, 2012 (Newswire.com) - WHAT: Christine Crandell, president of New Business Strategies, will be the presenting on how corporations can build loyal customer relationships that will continuously provide ROI. This webinar also discusses how companies should align their sales and marketing processes and resources to buyers' expectations as well as and canvass the importance of a company-wide buyer-centric culture transformation. Join Christine Crandell to hear her discuss the secrets of customer loyalty by aligning outward to the buyers' journey.

The session will cover:

• The role that content strategy and social technology play
• How companies can utilize Sellers' Compass™ to create customer loyalty
• Tips on how to create the lifetime experience customers look for

The 45 minute session will dig deep into New Business Strategies' Sellers' Compass™ methodology that shows marketers a step by step plan of attack on how to outline company culture to create customer engagement.

"Customer Loyalty is a crucial element in retaining customers and building advocacy," said David Pitta, Director of Marketing at BrightTALK. "We are delighted that Christine is bringing her expertise to this BrightTALK summit and furthering the knowledge exchange on this important topic."

With more than 25 years of marketing and leadership experience, Christine Crandell, President at New Business Strategies, is a recognized thought leader, practitioner, and author regarding social business, marketing and corporate strategy. Christine's Forbes blog, "Outside the Box," focuses on the techniques and best practices which CEOs and CMOs use to drive faster revenue growth in the social economy.
WHEN: Thursday, September 13, 2012 - 8 AM PDT/ 11 AM ET
WHERE: http://www.brighttalk.com/r/Htj