New company formation in the wake of the "credit crunch"

Online, November 18, 2009 (Newswire.com) - Do your market research online

The current economic climate is having an impact on businesses large and small. Many are suffering while others are discovering new opportunities. Many people who have lost their jobs are thinking about launching their own business.
With these uncertain times, it is now clear that researching a business' market has never been more important. If you're starting a new business or launching a new product you should always test the market to see if there are customers willing to pay for whatever you're planning to offer and to refine your views of the characteristics of your target market. Market research will help you to determine:
• whether you are providing something that is wanted
• how much your customers would be prepared to pay
• where and how would they prefer to buy
• who is most likely to buy from you

Undertaking market research online is a cost-effective way to carry out bespoke research within your chosen target group. Moreover, it is more efficient and richer than traditional quantitative market research. Marketest is a specialist with 10 years experience in Online Market Research for business start-ups.

How online market research works

Marketest can carry out market research from the initial study of the business problem through to a full written report with comments on the most relevant results.
Marketest provides local, national and international market research using more than 800,000 targeted panellists. Questionnaires are posted online for access by a specific number of panellists qualitatively selected according to the profile that the client is looking for.
The answers provided by this panel of people, who could be your potential customers, provide an insight into their habits, needs and preferences which can be used to make a judgement on how likely or not they would be to buy your product.
Questionnaires are usually available online for 2 weeks and the results are then analysed, so within a very short space of time you will have an excellent view of your business' potential and viability.
Costs will vary according to the number of people in the panel, and their profile. Other possibilities exist in order to get an even cheaper market research (intellectual property rights transfer, partner support, social enterprise benefits...).
Contact Marketest for a free quotation.

Getting the most from your market research

The results can be provided in varying degrees of detail according to your budget and can be used to identify more precise target groups of customers.
Marketest has an experienced team of market research professionals to help you through every step of your research and will provide you with a single point of contact for the duration of your research project.