New Daily Deals Startup 'Who Pays Full Price?' Launches In UK

Online, July 4, 2011 (Newswire.com) - The UK's newest web startup, Who Pays Full Price (www.whopaysfullprice.com), launches today in a bid to knock Groupon off the top spot with a more social media approach to daily deals. The London-based creation of 23 year old entrepreneur Adam Ludwin launches with a subscriber base of 1.6m and deals offering up to 99 per cent off retail products.

Adam Ludwin has spent the last twelve months working as an affiliate for daily deal sites including Groupon. During this time he noticed opportunities to develop the business model and this was the catalyst for setting up Who Pays Full Price.

The site has enhanced features for both consumers and retailers. Who Pays Full Price will be the first daily deals site to allow users to buy within Facebook, capitalising on the benefits of social purchasing behaviour. Emails will be less frequent than its competitors with the aim of offering better quality, rather than quantity.

For retailers, Who Pays Full Price will allow simpler integration based on technology that allows any amount of product to be sold through the site quickly and easily. The Who Pays Full Price model will also give back to retailer's unsold stock, meaning a better deal and better margins for merchants.

Adam Luwin, Founder and CEO of Who Pays Full Price, said: "The daily deals market needs a challenger that will offer better-targeted deals, a more social experience and give more back to the retailer. We are seeing retail re-invented and it's a new frontier for web startups like Who Pays Full Price, we see ourselves as the next generation daily deal site."

*Who Pays Full Price? operates using the well established social buying model. The company negotiates deals with companies offering a broad range of product and services at a highly discounted rate by guaranteeing a specified volume of sales. Deals are only activated if a pre-established number of products are sold.

For further information contact:
Samantha Phillips
[email protected] / 0207 608 4698