New Green Marketing Book Racking Up Honors In First Few Weeks
After less than two weeks on the market, Guerrilla Marketing Goes Green has successfully synthesized the disparate worlds of environmental activism and cutting-edge marketing-and has already been met with several honors.
Online, February 14, 2010 (Newswire.com) - For Release: On Receipt
Contact: Shel Horowitz, 413-586-2388, [email protected], Twitter: @ShelHorowitz
New Green Marketing Book Racking Up Honors In First Few Weeks
HADLEY, MA, February 4, 2010: The newest book in the world of eco-friendly marketing has been racking up honors at an amazing pace.
After less than two weeks on the market, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, by Jay Conrad Levinson and Shel Horowitz (John Wiley & Sons, 2010) has successfully synthesized the disparate worlds of environmental activism and cutting-edge marketing-and has already been met with several honors:
· Rights to an Italian edition were sold to Francesco Brioschi Editore
· Rights to an English-language audiobook edition were purchased by Gildan Media Corp.
· In its first week, the book got to Number 10 in the Environmental category on Amazon.com (screenshot available)
· It was only the fifth book to be named an "Indie Groundbreaking Book" by Independent Publisher Magazine
· Went to press with more than 50 endorsements by prominent entrepreneurs, marketers, and environmentalists, as well as a Foreword from Stephen M.R. Covey, best-selling author of The Speed of Trust
· Primary author Shel Horowitz is giving a talk based on the book, "Communicate the Value in Your Values and Turn it Into Sales: Effectively Marketing Your Social / Environmental Commitment" in Davos, Switzerland next week
· Partnered with Green America to raise money for environmental causes
Jay Conrad Levinson released the first of more than 60 Guerrilla Marketing books in 1984, after a corporate marketing career that included being on the creative team that developed the Marlboro Man. A household name in the marketing world, he's sold more than 20,000,000 books.
Shel Horowitz has been both an environmental activist/organizer and a marketer since 1972 (as a 15-year-old high school student). A world-renowned marketing consultant and multiple-award-winning 8-time author, he's participated actively in major environmental and social change movements.
Guerrilla Marketing Goes Green, ISBN 978-0-470-40951-0, $21.95 trade paperback, is available through all major online and physical bookstores. Endorsements, reviews, excerpts, and more can be seen at http://guerrillamarketinggoesgreen.com/ (along with a bonus package worth over $2600, free with purchase from any qualified retailer).
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Tags: business ethics, green marketing, guerrilla marketing
