New Halal SME Report Directory To Offer Full View of Global Halal Market

Online, December 27, 2010 (Newswire.com) - A new Halal industry publication will be out early next year and it will offer useful market insights as well as a specialised guide to key players within the lucrative and fast evolving global Halal industry.

To be called The International Halal SME Report Directory, the first-of-its-kind business publication will offer cogent industry reports as well as Halal-certified business listing in one neat package.

Five key Halal industry segments will be featured, including Agriculture; Manufacturing; Tourism; Services and Finance. Each segment will contain two sections, i.e. The Report section and the Directory section.

In addition to over 30 choice reports, industry analysis and interviews, over 1,500 premium Halal-certified businesses across the entire Halal value chain will also be listed, covering key primary and secondary sub-sectors of Halal market.

While special emphasis will be given to micro, small and medium-sized enterprises (SMEs), multinational corporations offering Halal products and services, or Halal Captains, will also be included to set benchmarks for the SMEs.

"Our aim is to provide a definitive guide for businesses to navigate the fast evolving yet highly complex global Halal market," said Kamarul Aznam Kamaruzaman, managing editor of H Media, publishers of the International Halal SME Report Directory.

A total of 10,000 copies will be printed in April, in time for MIHAS - the world's premier Halal marketplace. This is in addition to the planned distribution by major Halal certification bodies in at least ten countries, including distribution by government agencies and embassies, retail and newsstand, and other premier Halal industry events and trade shows.

To maximise reach, H Media will also be developing multiple versions of the Halal SME Report Directory, i.e. in print, online and mobile platforms, to provide users with a 360º view of the Halal industry.

Earlier in September 2010, H Media signed an MOU with a local company, WatchTower & Friends (wtf), to develop the mobile version of the Report & Directory using Augmented Reality (AR).

With AR, Halal producers can embed key promotional tools such as discount coupons, social network links or even promo videos, within their logo. The AR software will recognise their logo and display these tools right off the user's WiFi-enabled mobile phone cameras.

"With our mobile package, Halal businesses can, for the first time, add tangible promotional value to their Halal certification and logo," said Kamarul Aznam. "It can also act as a powerful enforcement tool for Halal authorities," he added.

"Being mobile and in-touch with information is today's lifestyle," said Hazel Hassan Hisham, COO of wtf. "Building and including mobility to the Report Directory will be an on-going effort by us to ensure users have information constantly at their fingertips."

Halal-certified manufacturers, producers or service providers can register their businesses for free online at http://www.halalsme.com.

Deadline for inclusion in the upcoming issue 2011/12 is January 31, 2011.

Related Resources:
1. Promo Video of the International Halal SME Report Directory
http://www.youtube.com/watch?v=hXsrMMamiZw

2. Full info of the International Halal SME Report Directory
http://halalsme.com/the-international-halal-sme-report-directory/

4. Register for Free Online
http://halalsme.com/register/