New Home Builder Internet Marketing Website Launches

Online, March 23, 2010 (Newswire.com) - Oakland, CA - Idea One Media, a digital marketing firm specializing in internet marketing for home builders, announced the launch of Builder Target (www.buildertarget.com) today. The website will feature information, ideas, online training and tools for new home marketing and sales professionals.

"The internet offers so much opportunity for front line sales and marketing professionals to take more control of their results, without relying on big budgets," said Dawn Sadler, Principal of Idea One Media and Founder of Builder Target. "We wanted to offer immediate access to training and information that helps new home marketing and sales professionals to drive more sales."

Builder Target will feature free articles, downloads, research, eBooks and videos as well as on demand paid content. "We think this will revolutionize the industry by giving new home marketing and sales teams internet marketing training without taking them away from their primary job function," Sadler said.

Sadler, who has worked in the home builder industry since 1991 and worked most recently as Director of New Media for the Reiser Group, hopes Builder Target will enable experienced industry veterans get acclimated to new technologies.

"Staying up to date with the way buyers search for homes today is vital to the success of the industry," says Sadler. "The role of Builder Target is to be a personal online trainer and coach for front line sales and marketing teams who want to improve their internet marketing."

Builder Target will include training on a variety of home builder internet marketing topics including SEO, online PR, social media, real estate video marketing, home builder email marketing, and blogging. Current content topics include home builder social media, the role of a home builder website, measuring real estate analytics for maximum results and more.

"Our goal is to help new home marketing and sales teams build a strong foundation for their home builder internet marketing strategy. This will enable teams to continually drive new leads and increase sales."