New Indian Brand HOLYFOOD Set To Spice Up Healthy Convenience Food

Online, September 27, 2010 (Newswire.com) - An exciting and innovative concept in fresh, pure and well-balanced Indian food, HOLYFOOD has burst onto the London food scene this September. Perfect for the health-conscious urbanite that loves authentic, nutritional food but is short of time or skill to prepare it, HOLYFOOD is now stocked in Selfridges, Portobello Wholefoods and Chegworth Farm Shop in Notting Hill, with plans to roll the brand out through central London and then at a national level.

In the quest to make authentic and healthy Indian food more convenient, HOLYFOOD has also launched a home delivery service, allowing you to order a meal or dishes from the website or by phone. Reminiscent of Indian home cooking, HOLYFOOD dishes are designed to be enjoyed at home with friends and family. HOLYFOOD can also accommodate special requests for larger dinner parties or special occasions, as well as special dishes that are not available on the regular menu.

HOLYFOOD is the brainchild of Amrik Singh Dhaliwal, an inspiring second generation Indian living in the UK, who spotted the need for fresh, healthy Indian convenience food, as prepared in his native India. His dream to make HOLYFOOD a reality, attracted great interest from Ron Kastner, an accomplished businessman and renowned Theatre Producer, whom Amrik met in a local cafe in Notting Hill. Their meeting sparked the beginning of a close friendship and equal-footed business partnership.

With the help of family and friends from the Indian community in Britain and further afield, Amrik and Ron unearthed the traditional Indian recipes passed down the generations from family matriarchs. Each dish has its own story and Amrik has selected all the best variations, evocative of the contrasting regions in India.

HOLYFOOD's signature dishes include Karahi Gosht - Lamb Karahi, a rich, delicious Lamb curry from Punjab which has been an Indian family favourite for decades as well as Masoor Dal - Red Lentil Dal, which is eaten all over India in different regional variations. The Masoor Dal is also believed to promote good health and aid recovery. Most of HOLYFOOD's recipes boast ayurvedic and nutritional benefits, which means that they are designed upon principles that maintain or improve health, therefore this really is food for the soul and well being of its customers.

With main course dishes priced at £6.99 or £7.99 and serving two people, a meal for two costs between £7 and £10 per person, ranging from vegetarian to prawns, and including rice, and a choice of vegetables, pickles, and chutneys.

Nutritional information is broken down for each dish so that customers know exactly what they are eating. Using pure herbs and spices, all dishes are free from additives and preservatives, helping to form part of a healthy, daily diet.

Issues such as the environment are close to the HOLYFOOD founders' hearts, the brand strives to use recyclable packaging which is also suitable for microwaving and freezing. HOLYFOOD is accredited by the vegan and vegetarian society; 80% of its dishes are vegetarian and all the dishes are gluten free, which they believe should form a large part of a healthy daily diet.

Ron and Amrik comment: "We are passionate about healthy eating and our brand HOLYFOOD brings this to life by striving to provide pure, healthy and well balanced dishes which are an authentic taste of India that can be eaten at the convenience and comfort of your own home."

Website: www.holyfood.co.uk
Facebook: http://www.facebook.com/#!/pages/HOLYFOOD/80138774120?ref=ts
Twitter: http://twitter.com/HOLYFOOD

ENDS

NOTES TO EDITORS
Home delivery is currently available at www.holyfood.com/delivery/ or by phone 020 8964 0191 to the following postcodes: W2, W6, W8, W9, W10, W11, W14, SW3, SW5, SW6, SW7, NW6, NW8 - with plans for expansion soon.

Stockists:

Portobello Wholefoods
266 Portobello Road
London
W10 5TY
Selfridges & Co
400 Oxford Street
London
W1A 1AB
Chegworth Farm Shop
221Kensington Church St
London
W8 7LX

Coming Soon
The Grocery
54 - 56 Kingsland Road
Shoreditch
E2 8DP

Sesame Wholefoods
128 Regent's Park Road, Primrose Hill
London
NW1 8XL

For further HOLYFOOD information and images or to speak with Amrik or Ron, please contact: Clare Gillespie or Emma Jarman at 0207 631 1000 or email [email protected] and [email protected]