New IPhone Apps From The BRF Open Up Publications To A Whole New Market Of Readers

Online, May 12, 2010 (Newswire.com) - BRF's New Daylight and Guidelines publications are now available as iPhone and iPod Touch apps, taking these traditional print media publications to an entirely new format and opening up the market for a new generation of readers.

New Daylight offers a 'thought for the day' approach to Bible Reading, providing a daily passage combined with insightful reflection and a final thought or prayer to take away. This popular publication described by users as "enlightening, easy to follow and thought-provoking" is perfectly suited to the app format, letting users make the most of the smallest window of opportunity for a little bit of 'me' time.

Guidelines offers a stimulating and thought provoking breadth of theology, drawn from a diverse team of leading scholars from around the world. Consolidating this commentary in one place provides a convenient approach to bible study, enabling users to build up their own personal reference library over time.

The technology behind the apps lends itself perfectly to the periodical style format of these publications. Opening directly on the current reading or where the user left off reading, it also keeps track of any readings that have been missed, letting users catch up at their convenience. Presented in a clear page format with changeable font sizes, both publications can be read in complete comfort. In addition to the seamless reading style, if a reading has particular relevance it can be saved to return to time and time again, or emailed directly to a friend.

"Many forms of publication contain much more structure and "cleverness" than can been seen on the printed page" comments Adrian Driscoll, Director at Aimer Media, who have been developing New Daylight and Guidelines. "Aimer is dedicated to using their app approach to bring out as much of that editorial vision as can be squeezed into a download".

The publishers, registered charity BRF, are equally delighted to be taking their products to the widest possible market. New Daylight Editor Naomi Starkey is "eager to see one of the UK's most long-established and popular series of Bible reading notes being accessible to as wide a market as possible, across the globe and across the generations".

Find out more or download a free trial for Guidelines at http://itunes.apple.com/gb/app/guidelines-bible-study-for/id365006264?mt=8 and for New Daylight at http://itunes.apple.com/gb/app/new-daylight-bible-readings/id349315990?mt=8.