New Links-to-Leads Program Turns Cold Leads Into Hot Prospects

Online, April 21, 2010 (Newswire.com) - Atlanta, GA -- As marketing budgets are cut to the bone, equipment and software sellers and their marketing staffs are being challenged to find low-cost ways to generate leads. LeaseSource, Inc., a national lease-financing firm, has answered the call with its innovative new "Links-to-Leads" program.

The program takes full advantage of website linking capabilities by allowing vendor clients to place hot links to the LeaseSource website on their sites. When a prospect clicks on a LeaseSource link and lands on the LeaseSource site, LeaseSource tracks the click-throughs and provides daily reports to vendors to alert them to site visits. According to LeaseSource vice president of sales Steve Fix, "We have always positioned ourselves as the value-added leasing company. Now, with this new plan, our current and future vendor clients can receive not only fresh leads, but be able to better determine the status of prospects with whom they have been working as well."

The Links-to-Leads monitoring mechanism can turn up brand new leads for the vendor, as well as reveal a renewed level of interest in current prospects with whom the vendor has worked in the past. Once a prospect clicks through to LeaseSource, there is a strong likelihood that they are considering a purchase - as they are exploring the financing necessary to complete the equipment acquisition. Vendors can capitalize on this knowledge to assist them in their sales efforts.

Many equipment and software vendors know the value of offering a finance product to help them close more business. Those who do not are clearly missing sales, losing margin or both. Conveying the many benefits of lease financing to prospects can quickly transform them into satisfied buyers.

Some of the many key benefits to buyers include:

1. Cash preservation
2. Ability to stay technology-current
3. Small initial investment - generally no down payment
4. Lease funds are often available in hours or days, not weeks
5. Proof of income may not be necessary
6. Lease payments stay level throughout the lease term - borrowers can budget years in advance, using inflation to their advantage.

Vendors who are currently using the Links-to-Leads program are already reaping the rewards. LeaseSource client Andy Levy of Boss Software states, "We have been involved with this program since last September. From that time until last week we have received more than 20 leads or confirmations of interest. It's great to know that a seemingly cold prospect who we've been speaking with for many months, is now interested enough to investigate LeaseSource' competitive lease programs."

Adds Steve Fix "Qualifying for this plan is simple. Our vendor prospects simply need to complete a one page questionnaire. They can establish a generic link to our website or create their own page which we will enhance with our special code and upload for them at no charge."

About LeaseSource, Inc.

Founded in 1989, LeaseSource is a full-service, Dun and Bradstreet listed lease financing company. LeaseSource provides funding for all types of medical, industrial and office equipment, computer software systems, computer hardware, Internet Web sites, and specialized machinery. Leases are available for all types of organizations: for-profit, non-profit and public sector. For more information call 800 422 8328 or log on to www.leasesourceinc.com.

About Boss Software

BOSS SOFTWARE is a Denver-based company that focuses on the IT needs of higher education institutions. With over 65 combined years working with Campus Information Systems, our engineers strive to bring the latest innovations into our products. BOSS offers software solutions designed to directly integrate in real time with Oracle® -based Campus Information Systems. With customizable products such as BOSSCARS and BOSSCOPS, colleges and universities utilize software built to adhere to their individual business rules. BOSS works with institutions from coast-to-coast, with the goal in mind to save them money by maximizing the investment in their Campus Information System. For more information, visit www.BossSoftware.com.