New Maternity Bra Introduces Patented Design for Hands-Free Pumping and All-Day Comfort

Online, December 3, 2014 (Newswire.com) - The BeliBea brand, designed by mothers for mothers, is a new innovative maternity bra line developed to help women focus on the joy of their new babies by making nursing more comfortable and less stressful. The line combines the best of traditional maternity bras with an improved feminine shape and custom fit for better comfort. Additionally, the featured Nourish by BeliBea style has an innovative dual-panel design perfect not only for all-day wear and nursing, but also providing the convenience of hands-free pumping.

Each breast cup of the Nourish by BeliBea bra has two panels held up with snaps. A woman can pull down both panels to nurse her baby with ease. The inside panel fits to and holds a breast shield in place for hands-free convenience while pumping, making this often necessary task a little more favorable and a little easier to multitask – whether caring for a newborn, checking email or spending a few minutes to herself. 

Available starting at $49.98 retail pricing, all BeliBea bras incorporate specific design features to maintain maximum comfort and fit throughout the day by accommodating the ongoing changing fullness of a mother’s breasts. This includes a seamless stretch fit, plush-lined adjustable straps and a ribbed band to provide flexible support.

“We’re ecstatic to announce the launch of the BeliBea brand and share this revolutionary bra with nursing mothers everywhere,” said Melissa Holland, president and founder of BeliBea. “All mothers want to focus on loving, bonding and reveling in the beauty of their new baby, and with BeliBea, they have another resource to make life while nursing a bit easier so focus can stay on their bundle of joy.”

Holland, a mother of four, founded BeliBea following her rewarding, yet exhausting experience of constant pumping while nursing her first child and simultaneously trying to get back to work. That’s when her husband, Adam, came up with what became the first prototype – a DIY project using an old sports bra that would hold her pump shield in place. This led to years of research and development to perfect the design for a bra that offered the benefits of that makeshift concept while also allowing a woman to comfortably wear the same garment while breastfeeding and throughout the day.

BeliBea will be available for purchase on www.BeliBea.com starting early 2015 and is currently selling into retailers nationwide. The bra line aims to offer an affordable, durable and effective solution to reduce stress and improve convenience for every mother, everywhere.

In the meantime, consumers can support the mom-preneur as she continues with a line expansion and additional updates to the innovative collection, and signup to be one of the first to receive the Nourish by BeliBea bra. Funds are being raised through a Kickstarter crowdfunding campaign through Jan. 2, 2015 at https://www.kickstarter.com/projects/1391099925/belibea-innovative-new-maternity-bra-line.

BeliBea is the debut brand from AP Reese, LLC, which is dedicated to developing product lines with innovative design, smart concepts and new ideas that make everyday childcare more manageable and enjoyable. To learn more about BeliBea and its products, visit www.BeliBea.com and join the conversation on Facebook and Twitter.

About BeliBea

Founded in January 2014, BeliBea is an innovative maternity bra line designed to help all mothers through the nursing journey, offering comfort and convenience. The brand was created to provide bras that let moms focus on the joy of their new babies by making nursing more comfortable and less stressful. The BeliBea bra line combines the best of traditional maternity bras with both an improved feminine fit and custom design for better comfort. The Nourish by BeliBea style includes dual panels in each cup that allow mothers to keep the garment in place while breastfeeding, pumping and during what often seems like the few moments in between. BeliBea is the debut brand from AP Reese, LLC, a company providing product lines designed by moms, for moms – all to help simplify the daily tasks of motherhood. For more information on BeliBea and its products, visit www.BeliBea.com and connect with the brand on Facebook and Twitter.