New Online Resource Gives Providers Easy Access To The Tools They Need

Online, June 9, 2011 (Newswire.com) - Healthcare Providers Hindered by Declining Market Attention

http://www.healthcareresourcesonline.org

As a result of fewer pharmaceutical sales rep visits and the time constraints facing healthcare providers, fewer patient resources are finding their way directly into the hands of practitioners. This scenario, coupled with major regulatory and healthcare policy changes, prevents direct access to providers, making the challenge even greater. "Today's providers are being asked to do more with less," says Brian Burk, founder and CEO of Healthcare Resources Online. "This results in the distribution of fewer resources and ultimately impacts patient outcomes. Patients deserve as much information as possible on their illnesses and the medications they are taking for them."

To meet this mounting patient need, Burk has created Healthcare Resources Online (HRO), a novel and comprehensive pharmaceutical service delivery model. HRO is designed to create a no-cost community for healthcare providers (HCPs); a solution to the challenge of efficiently aligning available resources with HCPs and their patients. "There are many places for HCPs to find 'reference' information online. Our solution is different as we provide 'resources', like patient education, product coupons, samples & vouchers, and a variety of patient assistance programs, all in one place and on-demand. Like Travelocity® is to travel, that's what we have built for healthcare," says Burk. "We're making it easy for the practitioner to have access to what they need to enhance patient care."

Healthcare Resources Online, launched in early June, is very different from any other internet based healthcare service: the offering is non-commercial and product-neutral, where all products are represented and the focus is on point-of-service resources for patient care. Many professional medical associations are now incorporating the HRO service into their member websites, as an added benefit. The service also features the ability for healthcare providers to connect with industry and peers, participate in market research and search the largest US clinical trial database using a proprietary easy-to-use interface.

It's easy for the practitioner to find a full array of available product resources: all in one place, easily to search and easy to order, all at no cost to the practitioner. "The end result ensures that patients have access to all of the education and support manufacturers and associations have to offer healthcare providers," says Burk. The company's vision: connect the healthcare community to improve the standard of care.

Burk has been developing Healthcare Resources Online for years, and holds patents and copyrights on its state-of-the-art design. Burk earned an MBA from Columbia Business School and has worked in the healthcare industry for 20 years, holding positions from Sales Representative to VP US Sales