New Online Shop For J1 Automotive

Online, September 16, 2010 (Newswire.com) - 'j1 automotive' has just launched their new 'eshop', with integrated shopping cart, customers can now browse performance Air Intakes and Air Filters and buy in a completely secure environment.

Although the previous online shop for their unique performance air intakes, and performance air filters for Mini John Cooper Works, Aston Martins and Fiesta Mk7 offered a secure way to browse and purchase aftermarket performance products, j1 automotive has decided to move away from a offsite shopping cart, and move towards a more integrated solution. Using PayPoint and TigerCommerce ecommerce products, j1 automotive has upgraded their 'eshop' area, improving both the buying experience and its online security.

Over the last couple of months, j1 automotive, who are based in Frome, Somerset, England, have launched a number of new performance air intake and air filter products for the automotive tuning and performance upgrade market, including the Air Intake Kit for the new Fiesta Mk7, and the performance air filter kit for the Aston Martin vehicles. They continue to expand their portfolio with more new kits due for launch later this year including further performance air filter kits for the Aston Martins - Vanquish and DB7.

Designed and developed in the UK, j1 automotive offer products of the highest quality and durability. All the engineering and development of these performance air intake products follow APQP (Advanced Product Quality Planning), a methodology adopted by the automotive industry, which also reinforces the values of j1 automotive, and their aim to offer high quality, well engineered products.

The new online store has a new URL, and is linked from the old URL for a period of time with redirects. j1 automotive will continue to use the old URL, as this area of the site is used to promote the other side of the business, which relates to bespoke design and development of low volume Air Induction components. Browsing this section of the site, you can see that they have been heavily involved with the design and development of the BMW Mini John Cooper Works Kits, and the BMW Performance products found in the 1 and 3 series BMW's.

'j1 automotive' continues to offer unique solutions and products within the automotive air intake industry with further products and kits are under development.