New Postal Rates Influence Print & Mail 4U's Strategy for 2012

Online, January 20, 2012 (Newswire.com) - It was announced by the United States Postal Service (USPS) late last year (October 2011) that effective January 22, it will implement price increases "to help address the agency's current financial crisis." According to the USPS website, the new postal rates will cover First-Class Mail stamps, also known as Forever stamps, as well as Standard Mail, Periodicals, Package Services, and Extra Services. Details of the price changes are explained in the fact sheet prepared by the USPS, published last fall.

For Print & Mail 4U, a full service mail house and lettership company, specializing in both mailing and printing services including postcard mailing, relationship marketing, web services, and so on, the main concern is to help customers gain the most returns out of their mailing projects. In this regard, the 2012 postal rates would obviously present as an advantage and a challenge - something that Print & Mail 4U has already anticipated way before the announcement of the new pricing scheme last October.

Says Kimberly Fields, owner of Print & Mail 4U: "The waived fee for the second ounce of First-Class Mail Presort mailers gives our clients better opportunities to advertise their services and products to their customers." Fields adds, "As USPS chief marketing/sales officer Paul Vogel said, these can all be part of bill and statement mailings. However, we do recognize how the announced price increases can confuse or pose as a challenge for organizations that may not be familiar with the inner workings of the postal system. In this case, Print & Mail 4U can step in and help those companies devise a postage strategy that will minimize their expenses, while maximizing their returns."

All companies concerned with how the new postal rates will affect business mailing expenses are encouraged to check out the United States Postal Service's official website (www.usps.com). For inquiries regarding winning direct marketing strategies, please visit www.printandmail4u.com and fill out the site's online Contact Us form.

About Print & Mail 4U:

Print & Mail 4U is a direct marketing services company based in Los Angeles, California. Our goal is to help customers gain the maximum benefits associated with launching a successful direct mail campaign. More than solutions, we offer results - results that translate to increased sales, a more personal means of communicating with your customers, and a better perception of your company/brand.

Contact:

Print & Mail 4U
Kimberly Fields
913 N. Highland Avenue, Los Angeles, CA
90038
(323) 462-6245