New Reno Payroll Company Taps Ding Communications and Vetter PR to Launch Brand and Drive Sales

Online, August 8, 2012 (Newswire.com) - Ding Communications and Vetter PR are collaborating to define positioning and build an integrated marketing communications campaign for Arch Payroll of northern Nevada. The campaign is meant to build awareness around Arch's leading-edge technology and the company's ardent commitment to accuracy while dramatically simplifying the payroll process for small business.

"Arch is a locally based payroll company offering the caliber of payroll services and expertise of a company much larger in scope," said Greg Fine, a principal at the Reno-based Ding Communications, Inc.

"Arch Payroll is way ahead of the curve in offering services that a forward-thinking business person would quickly find of value," said Don Vetter, president of Vetter PR.

The awareness campaign titled, "10-Key," speaks to small-business owners and payroll managers by emphasizing the need to retire dated payroll practices and replacing them with Arch's intuitive, easy to manage cloud technology. By working with Arch Payroll, companies not only save time and money, they also eliminate the typical stress the companies' key players undergo in producing their organization's payroll.

The integrated campaign incorporates print advertising, website design, lead generation development and a concentrated public relations push. The campaign is scheduled to run through January 31st.

About Ding Communications, Inc.
Placing a high value on one-to-one relationships in a mass media world, Ding Communications provides clients with effective marketing and marketing communications solutions using creative advertising, design, new media and strategic planning. Ding Communications is located at 527 Lander Street in Reno, Nevada, 775-786-3464, DingThinking.com

About Vetter PR
Vetter PR, Inc. provides Public Relations, Marketing, Economic Development and Issue Management services to a wide variety of clients by bringing strategic solutions at the speed of business. Vetter PR fosters communication and collaboration on all platforms and is unmatched in the historical knowledge and know-how businesses and individuals need to tell their story to the right people, in the right place, and at the right time. Contact Don Vetter at (775) 848-0670 or [email protected]

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