New Site Set To Bring Social Shopping To The Masses

Online, June 29, 2011 (Newswire.com) - Shopow (www.shopow.com), a new site that will empower online shoppers, will tap into the fast growing phenomenon of social shopping and will revolutionise the concept in a new way. This free site lets users follow friends and other shoppers, and personalises your search for products, reviews and answers. A Shopow shopper will see friends' interactions with products, taking trust and transparency to another level.

70% of shoppers read and trust anonymous reviews, and 90% of shoppers trust recommendations from friends (Econsultancy, July 2009). Shopow combines overall community activity and illuminates your friends' experiences to combine these two powerful forces.

Even when users are not searching for a specific product, Shopow's personalised feed helps users to keep abreast of trends, deals and shopping activity. Shopow's members can invite Facebook and Twitter friends to share reviews, ask and answer questions and spread the news when they find a great deal or a must have product using the Shopow Strike. In short, online shopping will become quicker, cheaper and a lot more enjoyable.

Shopow is a new type of shopping search engine that aggregates thousands of retailers and millions of products across all areas of consumer goods. Not only does this allow users to compare goods by criteria such as price, retailer, service and delivery, it also integrates various social functions so shoppers can find all the information they need to make the right decisions when buying online.

This innovative service is available across the full spectrum of consumer goods. Shopow offers comprehensive price comparison on everything from books, fashion and Sat Nav's.

Shopow will display reviews, Q&A and strikes that have already been collected around a product, so users will be able to gauge an opinion generated by other shoppers. Shopow's innovative Social Sorting brings your friends' interactions with products to the fore; making shopping more personalised and trustworthy than ever before.

Shopow will analyse your likes and interests as you go about striking and reviewing products, and will personalise your shopping results to enhance your experience and serve you more relevant results.

If a Shopow user cannot find the information they need, they will be able to ask a question which will be open to answes across the Shopow community. Questions will also be pushed to Facebook, Twitter and your Shopow network to get a quick answer from somebody the user trusts.

Mike Harty, Co-founder and COO of Shopow said, "Shopow is set to become the Facebook of online shopping. It's completely driven by the users and the reviews are trustworthy, particularly because you can see the opinions of your own friends. It allows you to buy in confidence at a price you can afford."

Shopow has distanced itself from the shopping comparison sites that are skewed towards the big retailers that pay them the most money. Instead, Shopow has gone to great lengths to ensure that it stays wholly independent and free from bias meaning products at the top of the list really are the best in terms of price, service or any other attribute you select.

Once you've found the best deal, you can use a Shopow Strike to share it with friends. Users that 'strike' products can send their network a bookmark to the product, meaning your friends won't miss out on that irresistible bargain.

Kevin Flood, Co-founder and CEO of Shopow, said, "We wanted to create a new shopping experience. At the click of a button, you can see what your friends have bought and their experience of the product. This really is personalised shopping and utilises the power of social networking. Twitter facilitates rapid news sharing and microblogging on a personalised level, LinkedIn makes networking and business easier; Shopow is here to do the same for shopping."