New Web Cookie 'Opt In' Law Means UK Businesses Need To Re-think Their Web Strategy

Online, May 18, 2011 (Newswire.com) - Businesses using cookies as part of their web strategy must comply with a change in the law that comes into force on 26 May 2011, which will require a user's consent before they can be placed on their computers.

EFactor, the world's largest entrepreneurial community, has arranged a seminar to explain and develop this crucial change called 'Legal Issues for Online Businesses and Entrepreneurs' which will take place in London on May 26th, 2011.

The event will offer advice and guidance on the cookie legislation change, which makes it no longer sufficient for businesses to tell their customers how they use cookies and explain how they can 'opt out' from having a cookie downloaded to their device. Instead websites must ask the user to consent to the downloading of a cookie in advance, as part of a Europe-wide EU Directive to safeguard user privacy.

Cookies are pieces of code uploaded by most websites to a user's computer or mobile device, which allow a server to remember what websites users have looked at, where they've been and most importantly, what they've bought recently.

The 'Legal Issues for Online Businesses and Entrepreneurs' event will also offer advice and guidance to help e-commerce businesses meet key legal requirements, including vital terms and conditions, data protection responsibilities and the implications of mis-selling.

Keynote speaker, Lyndsay Gough of Keystone Law, has broad ranging commercial legal experience and specialist skills in IT, e-commerce and intellectual property law. She was previously at city law firm Richards Butler before joining Keystone in 2003.

For booking information, visit the EFactor website

EFactor UK contact:
David Tutin, UK Communications Manager
T: 01672 861659