New Web Design Program Changes Tampa Bay Web Design Forever

Online, July 26, 2013 (Newswire.com) - Vapor Syndicate Advertising has developed a revolutionary new web design development program for small business owners that increases goal conversions, creates real results through testing and proven optimization processes, and puts small businesses on the same level of marketing analytics usually enjoyed by only larger corporations.

Most business websites are developed for a specific purpose. These websites are focused on achieving a desired outcome from a particular web audience - like getting newsletter sign-ups, identifying new prospects, collecting consumer research data, developing leads, and getting sales. A website conversion is when a visitor to your site takes the action you want them to, and that action adds a measurable value to your business.

Chad Bumpers, Founder of Vapor Syndicate Advertising stated about the new program, "We got tired of seeing too many small businesses falling victim to web designs or re-designs that "should" work better. It is all too common that when a website isn't performing well, the solution is "we need a new site" and the focus shifts to how it looks and feels. The company pays, then waits, and waits, and all too often when the new website is up and running, the small business still really doesn't see the increase in conversions or traffic like it was supposed to. We take a different approach to site design that is based on the purpose of the website and the analytics of how well it performs - because what good is having a website that doesn't do its job?"

The only way to gather data is to test several versions of your content in parallel before launch or to measure the results after making substantial redesign changes over and over. This was previously only reserved for the big brands that have arches or cute soda drinking polar bears as spokespeople. Vapor Syndicate Advertising has perfected a method that gives this power to the small business owner, all for the cost of a regular website.

Now small business owners KNOW what will perform better before they completely commit to a final website or landing page launch. Here's an ugly truth; what you think, or even what we think, about your website or landing page is irrelevant. It's about what your website visitors think, what they want, and what they do. What does the data tell us? Fact, not opinion, is something that creates both growth and revenue for a business.

The Vapor Syndicate process is smart, proven and provides a common sense approach to website design and optimization. The value is in all in the experience, process understanding and execution that will make the difference between what you "think" and what you "know".

A Vapor Syndicate Website Design (all for the cost of a regular old website)
â— You work with us to understand and define your business processes and goals.
â— You work with us to identify your ideal client.
â— Your current site's performance is evaluated against your goals.
â— Multiple versions of a new site design or landing page are completed.
â— New vs. Old is tested for performance against goals.
â— Optimization continues to drive the most conversions.
â— Detailed analytics are provided.
â— You enjoy your new site and your new customers.

There you have it, a very simple and straightforward approach to boosting the effectiveness of any company's online presence.

About Vapor Syndicate Advertising
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Vapor Syndicate is a Tampa Bay based advertising agency working primarily with small businesses to help them grow their local presence. Vapor Syndicate specializes in online development and helps local campaigns integrate traditional media like direct mail and the web.

Vapor Syndicate... yes, it is kind of an odd name but there is a reason why we chose it. An advertising and marketing company should be invisible to the public eye (like vapor), yet disseminate your promotions broadly through multiple channels (as in syndicate). Pretty clever, huh?

This is pretty much our philosophy on the work we do... You are the one who should be in the spotlight and it is our job to make sure that your target audience sees you there.