New York PR Firm Macias PR Launches New Mobile PR App for Businesses Trying to Get on the News

New York, NY, December 2, 2015 (Newswire.com) - ​The New York public relations firm, Macias PR, has launched a new mobile PR app that helps tech startups, hedge funds, nonprofits, service providers and health care professionals in search of publicity.

“The Publicity App” is the first PR app that guides businesses through the 6 most popular types of media campaigns.

"Users need to keep in mind that a successful media campaign requires critical thinking, timely components and an assessment of the competition. Business owners still need to apply their own critical thinking when evaluating ideas for coverage, but The Publicity App will help users with the initial steps needed for a media campaign launch."

Mark Macias, Founder of Macias PR

The Publicity App contains the same insider media strategy that Macias PR has used to secure local, national and international news placements for its clients in tech, healthcare, nonprofit, financial and retail.

It's also the same strategy that led to Macias PR being named the 2015 top PR Consultant Firm of the Year - USA by Finance Monthly.

Macias PR applies an insider media knowledge for all of its publicity campaigns based on the owner's career in the media. The firm was founded by Mark Macias – a former Executive Producer with NBC, Senior Producer with CBS in New York and current contributor with CNBC.

As Executive Producer, Macias approved the scripts and story ideas that went on TV, giving his firm a rare perspective on the mindset behind story selection. As Senior Producer, Macias pitched stories in the morning news meetings - a skill set that is required for all interaction with journalists.

"Users need to keep in mind that a successful media campaign requires critical thinking, timely components and an assessment of the competition," Macias said. "Business owners still need to apply their own critical thinking when evaluating ideas for coverage, but The Publicity App will help users with the initial steps needed for a media campaign launch."

Macias says there are generally six types of media campaigns – all of which require a different media approach. The different types of media campaigns are: 1) startup publicity 2) credibility campaign 3) crisis management 4) revenue generation campaign 5) online/SEO campaign 6) and event promotion.

The Publicity App outlines the best approaches for these six types of campaign launches. The free mobile app also contains interactive PR games that were developed by Macias PR. The interactive games and quizzes give users a better understanding of public relations and the media.

The Publicity App was designed specifically for businesses in need of publicity, like Internet retailers, tech startups, event promoters, aspiring personalities and businesses in crisis mode.

The free app is available for both Apple and Android devices.