Newgen Software Announces Free Webinar On Customer Communication Management.

Online, January 11, 2011 (Newswire.com) - Featuring :- Craig Le Clair, a leading expert in Customer Communication Management, of independent research firm, Forrester Research Inc., a guest speaker, as he explains how an Integrated CCM approach translates to customer loyalty and reduced operational complexity.

Newgen Software Technologies Limited, a leading player in the Business Process Management (BPM) and Enterprise Content Management (ECM) market, announced today that Craig Le Clair - Principal Analyst, Forrester Research will join Ashish Deshmukh - Director, Business Development at Newgen Software in a webinar on 'Better Customer Experience Demands Smart Communications'.

New generation customers' demand more personalized, contextual communications, delivered in real time, through their preferred channel. Customer Communication Management provides a platform to deliver smart communication, maximizing the effectiveness of all communication touch points while complying with regulatory mandates and branding guidelines. An integrated CCM with enterprise content & BPM framework provides organizations an agile process for creation, review and distribution of personalized communication across multiple channels consistently.

The webinar will provide insights and best practices how to achieve personalized customer communication for up-selling, cross-selling and meeting regulatory compliance. The webinar would include a case studies walkthrough by Ashish Deshmukh on how a leading Financial Service Organization and a large Healthcare Insurer have transformed their Customer Communication Management (CCM) processes so as to enhance customer experience, augment operational performance and drive growth.

Title of the webinar: Better Customer Experience Demands Smarter Communication
Date: Feb 1, 2011.
Time: 3.00 PM - 4.00 PM GST (8:30 PM IST - 9:30 PM IST)
Register Now: https://www1.gotomeeting.com/register/954551401
Participation Fees: $0.00
Limited Seats Available.
Key Takeaways from the webinar:
• How CCM addresses the challenge of consolidating information from multiple sources into a single Customer correspondence?
• Single Platform for multiple distribution channels
• Adherence to Regulatory compliances
• Create Personalized Statements/Letters/ Correspondences
• Managed workflow for interactive document editing, archival and retrieval
• Easy change management
• Cost optimization and better control on wastages
• Better up-selling and cross selling

For further information please contact:
Corporate Communications Department
Newgen Software Technologies Ltd.
T: +91.11.40773700
E: [email protected]

Website: www.newgensoft.com
Blog: http://blog.newgensoft.com/