Newmyer Joins Performance Advantage

Longtime nonprofit fundraiser Terry Newmyer has joined Performance Advantage, a company that specializes in philanthropy services.

​​​Terry Newmyer Joins Performance Advantage as Partner

Terry Newmyer, who has helped organizations raise more than $250 million in a long and varied career that began in high school, has become a partner in Performance Advantage, LLC, a company that specializes in philanthropy services.

Performance Advantage founder Steve Reed lauded Newmyer for his deep experience and talent cultivating and securing major gifts from individuals and corporations. Reed noted that it was Newmyer who successfully adapted author Malcolm Gladwell's insights from "The Tipping Point" into a business model for philanthropy.

Performance Advantage helps clients focus on major gifts and fundamental improvements in process, structure and technology using Lean Six Sigma principles.

The Performance Advantage collaboration is not the first time Newmyer and Reed have teamed up. Reed was the consultant for the $100 million campaign Newmyer managed as chief development officer at Florida Hospital. The campaign raised more than $130 million in community gifts and $90 million in corporate alliance funds, reaching goal 15 months ahead of the five-year schedule.

More recently, Newmyer served as President of the five-hospital Northern California Network owned by Adventist Health.  During Newmyer's tenure, one hospital volunteer made an $8.5 million pledge, the largest in the history of the 20-hospital Adventist Health corporation.

Newmyer holds an MBA in marketing. He served from 1995-2000 as a partner in the global accounting firm KPMG. Prior to that, he was Senior Vice President of Lakeland Regional Health System in St. Joseph, Mich.

Newmyer made his first foray into fundraising in his senior year of high school when he was the student association president. He encouraged a successful school-wide walkathon to raise money to help buy vehicles for the school choirs and athletic teams.

Performance Advantage uses proven performance improvement tools from the for-profit world for not-for-profit clients of any size, including those within healthcare. Services range from helping organizations prepare for campaigns, to working alongside them in multi-year engagements designed to more than double revenue raised.

The company helps clients start or enhance major gifts programs, revitalize boards into true fundraising teams by increasing volunteer participation, lower cost-per-dollar-raised, and create physician-based grateful patient programs. The process-improvement company's tools include Lean Six Sigma and techniques inspired by The Tipping Point.  A propriety tool, The Core Process™, uses stage-gate theory from the world of commercial product development to qualify, secure and steward donors.

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Tags: fundraising, Performance Advantage, performance improvement, process


About Marketing Partners, Inc.

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Marketing Partners, through its subsidiary, Performance Advantage, offers nonprofit organizations expertise with performance improvement initiatives to greatly enhance fundraising. We specialize in healthcare settings.

Marketing Partners, Inc.
2919 Division St.
St. Joseph, MI 49085
United States