Newzoo And Social Games Observer Announces New Online Monitor Service

Newzoo and Social Games Observer announce the launch of a new online monitor providing insight into game and developer popularity on non-Facebook social networks. Every week fresh data is published on gamesindustry.com.

In addition to MySpace and Hi5, the monitor currently tracks the local social networks StudiVZ, MeinVZ, SchulerVZ (Germany), Nasza Klasa, Grono.net (Poland), Tuenti (Spain). The website shows app name, developer, number of installs and the change compared to the week before. More social networks will be added in future. This initiative of Newzoo and Social Games Observer adds dynamic game-specific data to the survey results on social gaming already available from the International Gamers Survey.

Half of the German population with access to internet is active on social networks. Of these 29M, almost 60% also plays "social games" and 5.5M Germans spend money doing so. Facebook reaches 8.5M social gamers, half of the German total. Of the local players, the StudiVZ social network comes in second with 4.4M social gamers, without counting the sister sites MeinVZ and SchűlerVZ.

Newzoo is an international market research firm completely focused on the games industry. Newzoo aims to provide the best independent market data across all game platforms and business models with a specific focus on online and mobile. Newzoo also operates the global B2B portal Gamesindustry.com and publishes the Games Industry BlackBook.

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Tags: game, Newzoo, online, Service, SGO


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