NFL, AAA and ESPN Renew Contracts with Navigate Marketing for 2010

Online, May 17, 2010 (Newswire.com) - CHICAGO, May 17, 2010 - Navigate Marketing announced today that it will undertake projects this year for the National Football League, AAA and ESPN. All three organizations are returning clients to the agency, which specializes in custom market research, sponsorship valuations and sponsorship ROI studies.

"We're excited and honored to work with these three industry leaders," Navigate Marketing Founder and President AJ Maestas said. "The world we live in today demands that marketers act proactively on behalf of their brand and clients, and that includes measuring the performance of marketing investments."

NFL
Navigate has been working continuously with the NFL since 2007, when the agency provided the league with an in-depth study of the Quick-Service Restaurant category. Since then, Navigate has delivered nine more studies covering industries such as Home Improvement, Financial Services and Consumer Electronics. Navigate will continue to examine additional industries for the NFL in 2010.

"Navigate has been a tremendous resource in providing industry intelligence that arms our sponsorship, sales, and business development teams with information to better serve current partners and target prospective clients," said Alicia Z. Rankin, the Head of Research and Fan Insights for the National Football League. "We continue to value their ability to act as an extension of our research department here at the League."

AAA
Navigate first worked with AAA in 2008, when the agency completed a study to help the organization understand the effectiveness of its sponsorship with the Philadelphia Eagles. This included examining the activation elements utilized by AAA to raise awareness of product offerings, specifically travel services, auto insurance and the discount program.

This year, Navigate will conduct five studies to analyze the effectiveness of AAA's sponsorships with the Baltimore Ravens, Philadelphia Eagles, Philadelphia Phillies, Virginia Tech Hokies and Washington Redskins.

"Navigate is a valued partner of AAA in reaching our goals and objectives from our sponsorship efforts," said Matthew Haas, the Director of Partnership Marketing for AAA Mid-Atlantic. "We are looking forward to building a more comprehensive research platform to help evaluate our efforts."

ESPN
ESPN first partnered with Navigate in 2009 to evaluate the sponsorship of a SEC football halftime show and to determine the resulting impact within both the sponsor's current footprint and potential new markets.

In 2010, Navigate will undertake a multi-phased, national, quantitative study to assess the impact of cross-platform brand integration within ESPN content.

"It has been a pleasure working with Navigate, not only for their attentiveness and quality of work, but also for their creative ideas and unique approach," said Emily Gargula, Manager Advertising Analytics, ESPN. "We look forward to the opportunity to work with Navigate on future projects."