Nintendo Is Not Optimistic Prospects

Online, January 19, 2011 (Newswire.com) - Marketing institutional research from NPD says the Nintendo has released its sales in US video games market whose sales are up to 1500,000. Comparing with 1700,000 of last year, Nintendo household DS has decreased 13% with 126,000 sets of household Wii. In the meanwhile, Microsoft video games Xbox has created a monthly sale of 137,000, having increased a year-by-year 68% and has become the top seller of video game for 6 months straight in United States.
In recent years, sales performance of Nintendo has been suffering a slump. Earlier, Nintendo has published its financial report telling company profit has been dropped 48% with a loss of ＄25,000,000 in by the second quarter of 2010, while in the same time of last year, it's profitable with ＄8900,000. This is the first time for Nintendo to suffer a loss in 7 straight years.
By March 2009, Nintendo has been creating continuous sale records for three years and later it starts suffering substantial drop with its stock price sliding down to 70% of 2007. In response with sale downturn, Nintendo hold the view of large influence by the revaluation of Japanese currency Yen while experts believe that sluggish sales of video games'hard wares and soft wares are the major causes.
On Nov. 29th , 2010, Microsoft announced that Xbox external remote control Kinect has been sold out 2500,000 sets 25 days after it entered the global market. Don Matrick, department manager of Microsoft video game has predicted that it can be up to 5000,000 sets by the end of 2010 while Microsoft made it 3000,000 sets only two months ago for their prediction. At the same time, Sony has introduced its Move physically controller and has an output prediction of 4100,000 sets in the globe.
Nintendo turns to be the only company that didn't publish its major products before the boom Christmas season. As a matter of fact, Nintendo itself also hoped it would carry out its 3D video games before the end of 2010 which has been delayed publishing in the first quarter of 2011.
With the publicity of Microsoft and Sony controller following the steps of Nintendo, Wii has withdrawn itself from its dominant position in the Next Gen PS market. It has predicted that the total turnover of Microsoft Xbox would exceed that of Wii Games to become the new dominator in domestic PS market.
In the meanwhile, it is speculated that Microsoft should have its further plan that quoting from the Reuters Microsoft has been negotiating with several media on the subscription of pay TV which is probably provided with subscribers through Xbox video games. Microsoft hasn't made any response for this yet.
Seeing from the available information, Nintendo claimed that Wii has won its most popular position and has guaranteed its prospective future. Jerry Fiamy asserted that main frame of Wii has finished its mission in the past 4 years after it entered the market. And most systems has its attraction to users on its price, operability and entertaining.
As the economic downturn in North America, Europe and Japan, sale price may become one of major advantages for Nintendo. Joey Daffpoph, an analyst in MFGlobal holds his view that Japanese companies have their predominance on the price leverage while this phenomenon won't last long with the publicity of Nintendo's new products in the short future.
In spite of the consistently changing market of Wii, Wii enthusiasts keep their passion on Nintendo Wii and fulfill their satisfaction on video games, purchasing various equipments for their Nintendo Wii, Nintendo DSI, Nintendo DSI and Nintendo GO on professional websites, like Brilliantstore.com, which has been selling integrated fittings of Nintendo video games. This online seller has the most competitive price on video games, take the 'Wu-brand Wireless Bluetooth Right Wii Remote Controller and Nunchuk for Wii 'for an example, it works just like the normal joy pad and it accessible to bluetooth and console via the external extension connector. You can learn more about Nintendo Wii, Nintendo DS go to Brilliantstore.com that allows you to be a qualified enthusiast for Video Games.