Nissan Uses Facebook To Reveal 5 New Models

Online, July 24, 2012 (Newswire.com) - St. Charles Nissan is pleased to announce that it will soon be carrying five new Nissan models. The models will be unveiled using a variety of social media outlets, including Facebook, over the next 15 months. Social media enables Nissan to reach consumers in a new way, and is too large to overlook.

"From a pure ROI (Return On Investment) standpoint, are we selling hundreds of cars through social? No," said Nissan's director-interactive and social-media marketing, Erich Marx. "But social media has to be a responsible part of any media package now. You have to be there. It's not about ROI, it's about COI-- cost of ignoring. It's too big to ignore."

The first vehicle that Nissan unveiled was the 2013 Altima. Reaching out to consumers through Facebook, Nissan help a contest in which contestants were asked to submit a 100-word essay detailing why they should be chosen to test-drive the 2013 Altima at Nissan's Arizona proving grounds. In the essay contestants were told to what they were told to do if they were selected and one man claimed he would propose to his girlfriend.

The Pathfinder and Sentra will be unveiled this fall and Nissan plans to focus once again on social media, although they will by no means abandon more traditional forms of advertising. In the case of the Sentra, social media and television ads will focus on college football, as Nissan is a sponsor of the Heisman Trophy. The two other Nissan models that will utilize social media have yet to be revealed.

To see the latest Nissan models and the interactive features that are planned to coincide with their unveilings, like Nissan on Facebook at http://www.facebook.com/Nissan.

For more information on any Nissan model, visit St. Charles Nissan. Any member of their friendly sales staff will be happy to help you find the perfect Nissan vehicle to fit your lifestyle. You may also visit them online at, http://www.stcharlesauto.com/.

About St. Charles Nissan

St. Charles Nissan, http://www.stcharlesauto.com/, of the St. Peters, Missouri area carries an extensive inventory of Nissan cars, trucks, and SUV's. The dealer's finance specialists work with a vast array of lending sources to guarantee their customers get the most complete and comprehensive financial package available. In addition, the Missouri dealer provides automotive service, and offers Nissan parts.