North Liberty, Iowa Resident David Chasse Owns the Birthday Company, Explains Importance of Customer Retention

North Liberty, Iowa, March 5, 2018 (Newswire.com) - Founded as a marketing tool for large and small companies, The Birthday Company has become one of the leading customer retention businesses in the world. North Liberty, Iowa resident David Chasse serves hundreds of clients and assists in helping these companies show appreciation to customers.

While companies show gratitude to customers, profits can increase. The two keywords of Chasse's company are customer retention.

"Companies from all over the world are starting to understand the importance of valuing current customers and their business," says Chasse. "While new customers are essential to any business, it does not cost as much to focus on retaining current clients."

Chasse's statement has become backed by significant studies. According to a Harvard Business School report, on average, expanding customer retention rates by almost five-percent increases profits by 25%-95%.

Furthermore, attracting new customers may become rewarding for businesses, but it involves hard work and a higher value of expense. By targeting existing customers, a company gives itself a much stronger chance of making a sale. Marketing to current clients offers a reduction in ad spending too.

"Rewarding loyalty can go a long way with a client," adds Chasse. "Not only is it cheaper to show appreciation, but a company tends to keep customers when doing these tasks on a regular basis."

David Chasse stresses that it does not take a great deal of effort to perform valuable signs of appreciation to gain a healthy, lasting, and profitable business relationship.

Word Of Mouth Advertising Has Become More Important

Another benefit of showing appreciation to clients is word of mouth advertising. The priceless form of customer loyalty goes a long way. Current customers will only have great things to say about a company that shows appreciation. Plus, word of mouth advertising is free and goes a longer way than commercials or other forms of adverts.

All of these different reports and statistics prove that if you treat existing customers well, a company will reap the benefits. Also, the customer base is a growing source of referrals for new customers. The cycle goes on as you continue to show appreciation to clients.

When a company does make the critical decision to show appreciation to clients, they turn to Chasse's The Birthday Company.

"We offer many different gifts on several levels for all sizes of budgets," says Chasse. "Also, our services demand no contract, startup fees, or hidden fees. You only spend for the services you utilize."

The process of becoming one of Chasse's valued customers is easy. A company signs up via The Birthday Company's website, uploads their client list including name, addresses, and dates. From there, the company can set a budget for each client listed. From $2.95 to $55.95, there is a different gift for any budget. Also, there is no minimum order or fees.

"Other customer retention websites have hidden fees and contracts," says David Chasse. "We do not, as we value more in the offerings than gaining money via fees and contracts."

Key Features Help The Birthday Company Stand Out

Also, another prominent feature of The Birthday Company has become their implementation of signatures. A high-resolution image of a name becomes placed on cards and packaging. The idea has become a hit with clients and saved time and money.

There is no need for sending a gift or greeting card to the sending company for signatures. The process eliminates the need to wait for companies to send back the product. Plus, two payments of shipments are saved, therefore becoming one of the more practical ideas in the business.

"We understand the importance of keeping current clients for years to come," concludes Chasse. "We help businesses all over the world, and will continue as the understanding of valuing current customers grows."

To learn more about The Birthday Company, visit their website here.

Media Contact:
​Eric Blankenship
​[email protected]
786-332-6554

Source: Web Presence, LLC