Novoceram last 2 weeks at Observeur du Design

Online, February 10, 2010 (Newswire.com) - Prized for its originality, Novoceram, the French leading brand for Charme ceramics since 1863, was part of jury selection in this 11th edition by presenting three products, Origine, TrèsJouy and Chamade, and a video broadcasting the ambulatory performance entitled Metamorphose.

We can discover Origine, with its surprising and innovative way to present the parquet in square format, TrèsJouy which reinvent in ceramic panel the long tradition of Toile de Jouy as wallpaper, and Chamade where the visual attraction of leather is combined with the technological virtues of porcelain stoneware. In addition, we can see the film Metamorphose, an ambulatory show, which was featured in a disused hotel in St Vallier sur Rhône, from June 8 to June 13, 2009. The deserted corridors of the Hotel des Voyageurs came to a new life thanks to the enthusiasm of the actors of the Theater School of Montelimar and the joy of nearly 1000 visitors who have found the rooms of the hotel refurbished in part with Novoceram collections, letting them catch a glimpse of the magnificence of the past.
Novoceram wanted to express in this way the innovation of this communication and the unique presentation of its collections in an unusual setting. This event was distinguished by a great success not only among Novoceram clients, but also architects and guests. Besides, it helped bring together local authorities and company employees, who contributed to its success.

Visiting Hours of the Cite des Sciences et de l'Industrie in Paris
Place : Explora, first floor
Visiting hours : 10 a.m. to 6 p.m. (7 p.m. on Sunday). Monday closed
Rate : Access with billet Explora