Nue Science Applauds Urban Decay's Decision to Forgo Animal Testing

Online, July 27, 2012 (Newswire.com) - In recent decades, the truth about animal testing for cosmetic products has led to outspoken consumers and changes in manufacturing policy all over the world. Today, The Leaping Bunny logo serves as an indication that a company avoids animal testing in favor of these global concerns. A new article from CNBC highlights the latest announcement from cosmetic producer, Urban Decay, that the company will not continue plans to enter the Chinese market as a way to stave off animal testing and retain its Leaping Bunny certification. Nue Science, makers of a revolutionary anti-aging skincare regimen, commends this effort as an organization that is also against the use of animal testing for such products.

The Coalition for Consumer Information on Cosmetics (CCIC) created the Leaping Bunny program as a way to endorse companies that do not partake in animal testing to approve products. Since its inception, the logo has become a respected symbol of such alternative efforts on a global scale. Despite rising concern about animal testing, the article explains that China makes such procedures mandatory. Although Urban Decay previously made plans to make its products available in China, doing so would have required such testing methods and cost the company its Leaping Bunny certification. However, a heavy demand from fans of the product kept the company from entering the profitable country in favor of cruelty-free testing.

Nue Science responds to this development with enthusiasm, as a company that is not just committed to creating healthy, anti-aging products, but one that is dedicated to advancing cosmetic care. As a fellow Leaping Bunny company, Nue Science commented in a recent press statement, "We applaud Urban Decay's decision to forgo animal testing. In this day and age there is no reason why animal testing for cosmetics should not be a thing of the past."

Although avoiding animal testing prevents manufacturers from accessing the very profitable Chinese marketplace, the CCIC, Nue Science and Urban Decay all hope that the country will make changes to its policies to allow for cruelty-free products. While the move may have cost the cosmetic company a considerable amount of customers, Sue Leary, CCIC Chair tells CNBC, "This wouldn't have happened without all the compassionate consumers who protested the company's move into China. Clearly, there is a substantial market segment that makes buying decisions based on a company's position on animal testing."

ABOUT:

Nue Science Cell Revival is a complete topical anti-aging system designed by a team of skincare professionals including Lovely Laban, ARNP, an authority in the fields of aesthetics and cosmetic dermatology. Cell Revival is formulated to prevent and repair common symptoms of aging including wrinkles, brown spots and sagging skin.