Nuun Named Official Product Partner of The Leukemia & Lymphoma Society's Team In Training

Online, April 20, 2011 (Newswire.com) - Seattle, WA-Nuun & Co. and The Leukemia & Lymphoma Society (LLS) have announced a multi-year partnership through LLS's Team In Training (TNT), the world's largest endurance sports training and fundraising program. Nuun, the leader in optimal hydration, is now an Official Product Partner of TNT. Nuun will be launching a special co-branded sports drink tab that will be made available to more than 5,000 retailers across the country. Fifteen percent of all sales from this special offering will be donated directly to LLS.

Now in its 23rd year, TNT has trained more than 500,000 participants who have raised more than $1 billion for lifesaving cancer research and patient services. TNT participants get individualized training plans from certified coaches to help them cross the finish line at marathons, half marathons, triathlons, century rides, and hike adventures.

"Nuun's partnership with TNT is a natural fit for our company. As pioneers of portable, electrolyte hydration without sugar, Nuun is dedicated to improving health through hydration. We are proud to support these athletes who dedicate their training and racing towards bettering the lives of others," says Mason Reay, Nuun's Chief Marketing Officer. "With this partnership, we are excited to give back to the LLS community. Our products were developed by athletes for athletes and we look forward to helping TNT members hydrate for optimal performance during training and racing."

"We are pleased to welcome Nuun as a product partner for Team In Training, as proper hydration is an essential part of any endurance sports training program," said Nancy L. Klein, LLS chief marketing and revenue officer. "Thanks to partners like Nuun, we are able to extend awareness of both Team In Training and the importance of funding life-saving cancer research."

In addition to providing TNT with its own co-branded offering, Nuun will have a dedicated TNT page on its website, www.Nuun.com, and will launch a national campaign to promote awareness of TNT and LLS through its online advertising, social media, email, and in-store merchandising programs.

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About Nuun and Company
Nuun and Company, based in Seattle, WA, is the pioneer of electrolyte enhanced drink tablets that turn water into an optimally balanced sports drink without the sugars and plastic waste of traditional sports drinks. Founded in 2004, Nuun is used by the world's best athletes and enthusiasts in cycling, running, triathlon, golf, outdoor, and general fitness. Nuun is sold in over 5,000 outlets in the US and available in over 30 countries. To learn more and find stores in your local area, visit www.nuun.com.

About Team in Training®
Since its inception in 1988, when a team of 38 runners trained together for the New York City
Marathon and raised $320,000, The Leukemia & Lymphoma Society's Team In Training® program (TNT), has prepared more than 500,000 people-approximately 40,000 participants annually- to achieve their dream of completing a marathon, half marathon, triathlon or 100-mile (century) bicycle ride. And, in that time, TNT participants have raised over $1 billion to support blood cancer research and patient services. The enormous success of this program has helped make possible advances in blood cancer therapies and treatments that have prolonged and enhanced the lives of hundreds of thousands of patients. To learn more, visit www.TeamInTraining.org.

About The Leukemia & Lymphoma Society
The Leukemia & Lymphoma Society ® (LLS) is the world's largest voluntary health agency dedicated to blood cancer. The LLS mission: Cure leukemia, lymphoma, Hodgkin's disease and myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the world and provides free information and support services.
Founded in 1949 and headquartered in White Plains, NY, LLS has chapters throughout the United States and Canada. To learn more, visit www.LLS.org or contact the Information Resource Center at (800) 955-4572, Monday through Friday, 9 a.m. to 6 p.m. ET.

Media Contact, Nuun& Company, Inc.
Eric Henderson, Denny, Ink
[email protected]
307.200.6001