NYC PR Firm WORKHOUSE Selected by Alternative Leather Brand White Chocolate As A.O.R

Online, February 18, 2011 (Newswire.com) - WORKHOUSE (workhousepr.com), one of the countries leading public relations and integrated creative agencies, today announced that it has been selected by Alternative leather brand White Chocolate as Agency of Record. Workhouse will develop integrated promotional campaigns that synchronize communication efforts for its Spring/ Summer 2011 Women's Collection and execute a comprehensive public relations plan for domestic publicity and special events.

FAME EDITORIAL APPOINTMENTS
Alternative leather brand White Chocolate will debut their Spring/Summer 2011 Women's Collection at the FAME Show in New York City at the Jacob Javitz Center. WORKHOUSE cordially invites you by way of individual appointment to this year's FAME Show 2011 to view the line by visiting us in New York at the Jacob K. Javits Convention Center (Booth #864) Sunday through Tuesday, February 20-22, 2011 9am-6pm.

If you cannot make it to show during this time we would be more than happy to book an individual appointment here in our New York Offices over the following weeks. To schedule your FAME appointment, please contact Adam Nelson via [email protected] or by telephone 646.205.3540, meet White Chocolate's Founder and Designer, Keeki Bothra and preview their 2011 Women's Collection.

FAME: New York
At the start of every new year we make resolutions that we aim to fulfill. Here at BJI Fashion Group, we made a promise to ourselves, and to you, to make the markets the best that they could be in 2011. Thankfully, with your help we are already off to a great start! The energy on the floor at our January edition of AccessoriesTheShow, Moda Manhattan, and Fame was impossible to miss. Almost all of you bought with significantly more confidence and wrote more Spring/Summer orders than in previous years, which is an indication that the economic environment is definitely improving. Based on the success of these seasons and the hard work of our jury committees, we are optimistic that the February edition of Moda Manhattan, AccessoriesTheShow Pavilion and Fame will only continue to build on the momentum and enthusiasm that we have all experienced so far in 2011. The military look will continue this season at Moda Manhattan, with a major continuation of Ponte De Roma (PDR) in all categories ranging from jackets, dresses, pants, and skirts. Consumers cannot get enough accessories these days and hats, bags, jewelry and scarves in bright vibrant colors and natural hues are trending this AccessoriesTheShow Pavilion. Lace trims, sequins, and sparkles are a hit in everything from dresses to skirts and even cardigans to tees at Fame. We look forward to serving your market needs this season with customer service that is next to none. Come join us this February 20th through February 22nd at the Javits Center. We look forward to welcoming you with a bountiful breakfast as well as lunch in the cafe, a chic fashion tote, coffee and cappuccino, Dasani water, and a complimentary fifteen minute massage to help keep you feeling refreshed as you shop this February market week. Let us help you build the momentum for your business this February market week by capitalizing on the vigor and opportunities of an improving economy. The energy promises to be non-stop and the depth and breadth of resources to shop has never been better. February 20-22, 2011 - Javits Center, NYC Visit www.fameshows.com

W O R K H O U S E
Our hands are dirty! Celebrating a decade of service, Workhouse is a full-service creative agency headquartered in New York City. We specialize in integrated marketing positioning emerging and established brands with celebrity craftsmanship. Workhouse provides full-service public relations, social media, brand promotion, creative consulting, not to mention, modern day marketing & branding. Clients have included Debbie Harry, Francis Ford Coppola, David LaChaplle, Interview Magazine, Galleries Lafayette,Virgin, Borrelli, Coty, Versace and Cynthia Rowley, offering award-winning worldwide campaigns across a broad spectrum of luxury, fashion and lifestyle brands. Bricklayers. Fixers. Firestarters. Visit workhousepr.com