NYC Twestival teams up with SeamlessWeb to benefit local non-profit

Online, September 10, 2009 (Newswire.com) - New York, NY, Thursday, September 10, 2009- NYC Twestival announced a new social cause marketing partnership with the nation's online food ordering service, SeamlessWeb. On September 12th, New York City will host a Celebrity Bowling Tournament, in association with Brooklyn Bowl and Flavorpill to benefit non-profit charity, CampInteractive. As part of the fundraising effort, SeamlessWeb will be donating the change from every single transaction made on its platform on September 12th.

The NYC Twestival and Seamless Web campaign is a unique example of social cause marketing. The collaboration allows for the consumer to choose the company they want to support, fits within the existing flow of the consumer transaction, creates awareness without being disruptive, integrates Twitter without asking the customer to do any additional work, utilizes the brands core strengths, drives attention to the cause while raising money passively, and benefits both the user, the cause and the brand.

SeamlessWeb is integrating NYC Twestival with Twitter by utilizing the "Tweet this" feature on site. When a customer places an order on September 12th the automatic "Tweet this" message will include a call-out to the amount of change donated to @campinteractive.

Twestival (a global series of events held within a three-day period across the world) provides an opportunity for brands as it creates natural online buzz as members of the digital media community blog and tweet extensively around the event. Twestival has generated a tremendous amount of attention online and has been picked up by national television, radio, online, and print publications including: The New York Times and Guardian, Mashable, PBS, and CNET.

NYC Twestival will be held at the Brooklyn Bowl, 61 Wythe Avenue, Williamsburg Brooklyn, NYC, 11211 on Saturday, September 12th at 6:00 pm.

For information: http://newyork.twestival.com/
For tickets: http://www.amiando.com/nyctwestival.html

ABOUT TWESTIVAL (http://twestival.com/)
A Twestival or Twitter-Festival is a global series of events organized by volunteers around the world under short timescales, which bring people offline for a great cause. Twestival is run 100% by volunteers and independently from any not-for-profit; although the organizing teams do work closely to outline an achievable and measurable fundraising target. Twestival also sets out to identify key skills of volunteers and match these with the needs of the cause; particularly communications strategy, tech integration and social media training. Twestival Local takes place in cities around the world : 10-13 September 2009.

ABOUT SEAMLESSWEB (http://www.seamlessweb.com/)
SeamlessWeb is the simple, fast, and fun way for you to order food online from over 2,000 of the best delivery and takeout restaurants in New York and other major cities across the US and London.

ABOUT CAMPINTERACTIVE (http://www.campinteractive.org/)
Through a unique year-round program, CampInteractive (CI) introduces the creative power of technology and the inspiration of the outdoors to underprivileged inner-city youth. Our vision is to use positive experiences to broaden horizons and empower young people to believe in themselves and their futures.