O2 MAX, Launches #IAmFit Campaign

Online, September 2, 2013 (Newswire.com) - Calling all female college students! Are you ready to be part of something BIG? Do you want to inspire others to live a fit and healthy life? With its innovative programming and events, O2 MAX has become recognized as a leader when it comes to fitness programming for Gen Y. With its #IAMFIT" campaign, O2 MAX is revolutionizing the way students experience fitness on campuses across the country. O2 MAX Fitness is seeking three college women who want to lead a movement towards a healthy lifestyle to join their team as Fit Coaches. Fit Coaches are passionate about leading more fit lives, love to workout and love to inspire others. Winners will be awarded with a Fit Coach Kit giving them unlimited access to a network of fitness professionals who will help them become fitness experts on their campuses and coach high school girls as they get Prom ready in 2014. Winners also receive several items from O2 MAX's Semester MAXbox such as a fitness equipment such as a stability ball, resistance band. Fit Coach winners will also receive healthy snacks such as Emergen-c, MacroLife, Zevia and several other products from popular healthy brands.

College females can enter by visiting the website and sharing what makes them fit while submitting a full length photo. Applicants get a personalized fitness assessment where they will also learn more about their body types. By cultivating a wide range of responses, O2 MAX hopes to promote fitness in a new light and encourage healthy living on college campuses, nationwide. "Being fit isnt just about being skinny, looking like a magazine cover model or having a certain weight. Being fit means being you are healthy, strong and confident and can pursue your goals and passions in life, says O2 MAX founder Karen Jashinsky. "Having had to go through rehab after a bicycle accident in 2005 where I essentially had to start working out all over again, I realized how important it is to not only exercise to have a strong foundation - mentally and physically."

O2 MAX is looking for college females who are ready to take their fitness to another level and to inspire others to do the same. Fit Coaches are part of a greater movement which is to change the culture and perception of what it really means to be fit. The contest starts September 3, 2013 and ends September 30, 2013. O2 MAX has an impressive panel of judges, who will take on the role of selecting the three winners. The contest is being hosted by Sarah Hreyo, Miss Westchester 2012 and O2 MAX's first Fit Coach in training, Shelley Williams, consultant at MyYogaWorks.com, Susan Sedano, senior community manager of Livestrong, Noel D'Allacco, founder of Operation Prom, and Amanda Zuckerman, co-founder of Dormify.com.

While most fitness offerings are one-dimensional, O2 MAX bridges the online and offline worlds to provide a personalized experience that adapts to changing schedules, life transitions, needs and goals. By integrating social media networks and the technology of the "online world" with fitness and business partnerships in the "real world", O2 MAX stays connected and engaged with clients before and after the workout. O2MAX manages your overall fitness experience by staying connected with you in person, and through mobile technology and social media. With a thorough understanding of clients' needs to achieve success, O2 MAX fine-tunes each program based on customer preferences. It's programs include: personalized individual workout plans, in-person & live video training sessions, comprehensive online tracking of your progress using online calendars, custom apps and social media. Plans are delivered through a system that helps keep clients on track to meet fitness milestones and goals while avoiding the pitfalls often caused by disruptions in hectic schedules. O2 MAX offers a solution that is personalized, adaptable and affordable. Clients choose from options that fit any schedule, budget and fitness level. O2 MAX also offers the opportunity to share costs in group sessions.