Oddpodz.com, a site for Entrepreneurs and Small Businesses to Award a Company a $10,000 + Brand Makeover

Online, August 2, 2010 (Newswire.com) - Tampa, Fla., August 2, 2010 - Oddpodz.com, an educational site dedicated to helping entrepreneurs and small businesses with marketing and business growth expertise, will be awarding one organization or individual a complete brand makeover valued at over $10,000 in services. There is no cost to enter the brand makeover contest, and submissions for consideration will be accepted until September 30, 2010 following the contest rules and requirements. Oddpodz is led by Karen Post, known by many as the Branding Diva®. Karen is an internationally recognized branding authority, author of Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds, and president of Brain Tattoo Branding.

"It's been a tough year for all businesses, leaving many with limited resources for badly needed branding enhancements or a brand makeover. Even successful and big businesses need to freshen up their brands from time to time to stay relevant with their customers and competitive in their industries," explained Karen Post.

The winning company will receive the following:
•An audit of current brand, level 1 competitive research, touch-point analysis, new name if needed and agreed to by winner, brand strategy, brand graphic identity, brand essence, brand language guide, new look and feel for online presence front page, online presentation and up to three hours of follow-up consulting.

The organization or individual that wins the brand makeover will be selected based on a cumulative evaluation from the submission of the "brand in need," feedback from the Oddpodz community and Oddpodz leadership team judgment. The winning company of the brand makeover contest will also be documented on the site and in the media so others can learn from the brand makeover process.

Selection will be based on six factors.
1) Popularity of submission - Based on comments and votes
2) Clearest business need - Most antiquated image; greatest competitive threat
3) Best opportunity - Most promising business model; strongest track record; new product launch
4) Most worthy cause - Extra points for social entrepreneurship or cause marketing
5) Coolest company - Hippest, most cutting-edge
6) Best example - The company that could teach others the most from its rebranding

About Oddpodz
Oddpodz was founded in January 2006 by entrepreneurs Karen Post and Jocelyn Ring. The company offers three blogs to help small businesses with marketing, entrepreneurship and other low-cost business tools including an ebook store and access to business coaches. Karen, aka the Branding Diva®, is an international branding expert, consultant and speaker. She has been featured in global media outlets including Bloomberg TV, CBS Early Show, The New York Times, The New York Post, NPR, Fast Company and The Boston Globe. She is also the author of Brain Tattoos: Creating Unique Brands That Stick in Your Consumers' Minds (AMACOM). Jocelyn is a former investment banker and brand strategy consultant.