Offbeat and Unique Franchises to Give More Consumers Access to the Finest Quality Electronic Cigarette Products in Today's Market.

Scottsdale, AZ, August 13, 2015 (Newswire.com) - According to founders, T.J. and Bethany Grant, demand from an ever-increasing customer base lead to their decision to franchise the Offbeat and Unique concept nationwide. Announcing their partnership with renowned franchise consulting experts the Upside Group, the couple are excited about sharing their passion for all things 'vape' with the nation: “The main factor that sets us apart from our competition is that we care about the customer's success in transitioning from traditional tobacco products to an electronic cigarette.“ says Bethany.

The first Offbeat and Unique opened its doors on January 1, 2014 in sunny Gilbert, Arizona, meeting the demand for an e-cigarette retail store that offered more than product. Offbeat and Unique is far from just another vape shop; it is a resource and gathering place for the vape community. Customers are welcomed to visit and sample product, consult with trained, knowledgeable employees on personal set-up choices, trained on every product purchased, and receive support and advice during their transition from traditional cigarettes to vaping.

Offbeat and Unique offers a wide selection of products ranging from accessories and starter kits to authentic mods and rebuildables. Each location features a distinctively styled e-liquid bar that offers over 140 flavors of premium e-liquid with organic options available. Customers are welcomed to ‘try before they buy,’ and relax in a comfortable seating area to enjoy a ‘vape break.’ Décor includes artwork by local artists, and Wi-Fi is always complimentary.

T.J. and Bethany credit the success of Offbeat and Unique to their unique system that allows each location to offer the highest quality products, the finest e-Liquids, thorough education, and continued support to each customer. This combination provides the best, personalized, customer solution that works!

A recommendation from a friend guided T.J. and Bethany to Upside Group Franchise Consulting. The couple cite their main factors for partnering with the Upside Group as the solid reputation of the company, as well as the expertise of President Mario Altiery, who they praise for his attentiveness and willingness to share his knowledge and guide them in their journey to transform Offbeat and Unique into a nationwide chain. According to the couple: “Preliminary research showed us that Upside Group Franchise Consulting met all of our needs, and even though we're still early in the process, the Upside Group has followed up on each question or task we have asked of them. “

About Upside Group

Upside Group Franchise Consulting is a full service, boutique franchise consulting firm with offices across the country. They have a handpicked, professional staff with decades of franchise experience from all disciplines of the franchise industry. Headquartered in Scottsdale, Arizona, Upside Group Franchise Consulting offers their clients a full suite of franchise services including innovative franchise marketing programs, outsourced franchise sales, franchise sales training, franchise lead screening, franchise manuals, franchise marketing collateral, and award winning web design. President Mario Altiery regularly speaks at International Franchise Association events, and for the American Bar Association. He is a sought after contributor for franchise industry publications, and has instructed at Nova University, the nation’s leading institution for higher education in the franchise industry.