On the Fly Marketing on Fourth Quarter Planning

Park Ridge, IL, October 23, 2015 (Newswire.com) - “Most people don’t realize the importance of planning all year,” said Terra E., On The Fly Marketing’s president. “However, a coordinated effort that begins before the first of the year is vital.”

Terra explained that the plan the On The Fly Marketing team used for this year was actually organized in the fourth quarter of 2014. “While we were executing our end-of-year strategy, we were already planning and forecasting for 2015,” she shared. “Now we’re doing the same for 2016.”

"Throughout the year, if you're continually monitoring your efforts, you'll find that you're on target or you'll see where you need to adjust,"

Terra E., Company President

According to Terra, pre-year planning is important because it enables three things to occur. “First, you have your actual plan to execute on day one,” she said. “Next, with that plan you need to set goals for quarters and weeks. Apply metrics to these goals. They are the measurements you will use throughout the year to track your progress. Finally, once your plan is in place, review your resources to see what you have and what you need.”

“Throughout the year, if you’re continually monitoring your efforts, you’ll find that you’re on target or you’ll see where you need to adjust,” she added. “One thing I’ve noted is that this information is valuable to help forecast for your upcoming year. By October, you should have a solid idea of where your performance is strong and what you need to capitalize on moving forward.”

On The Fly Marketing’s President Shares Training Tip

As part of the resource planning for the New Year, Terra suggested that On The Fly Marketing works with each team member to address training needs and to prepare to meet them as soon as possible. “We do this as part of a review process,” she elaborated. “For example, we focus on what qualities or skills our people feel would impact their performance outcomes positively, then plan for development sessions or coaching that would allow them to attain their goals.”

“Every opportunity we have to plan and move forward allows us to be more competitive,” Terra concluded. “As such, we’re better able to provide the level of professionalism the brands we represent deserve. When our outcomes are as desired, it’s a victory for all, and the returns are well worth the investment.”

About On The Fly Marketing, Inc.

On The Fly Marketing, Inc. is a results-focused provider of unforgettable event-based promotions. The firm’s brand ambassadors bring a wide array of talents to every initiative and work quickly to ensure immediate impact on consumers. By using the latest research techniques, the company produces strategic initiatives that are tailored to client goals and market trends. It also maintains an inspiring team environment that results in competitive creativity and reliably innovative campaigns. On The Fly Marketing, Inc. has earned a sterling reputation as a premier designer of dynamic marketing solutions, and the firm is poised for expansion and even greater success.