On World Environment Day, Attero Recycling Wins Global Plaudits with Entry into 'Purpose Economy 100 Asia List'

Online, June 4, 2014 (Newswire.com) - Attero Recycling, India's largest integrated end-to-end electronics asset management company has been recognized for its pioneering endeavor in implementation of e-waste recycling methods, as one of the front-runners in the 'Purpose Economy 100 Asia List'- a platform aimed at recognizing millennials engaged in businesses of purpose rooted in local communities of Asia. The company's remarkable disruptive technology and innovative business model in e-waste management methods, has won Attero this prestigious recognition in the PE 100 Asia List, amongst top 100 honoraries.

Attero has been an ace player in the clean tech and sustainability domain in India. With an emphasis on scientific and environmentally responsible ways of e-waste recycling, the organization has turned e-waste into a potent resource which can convert millions of tonnes of e-waste into reusable, recycled resources with the backing of advanced technological solutions, developed by the company. Its disruptive technology offers a viable and eco-friendly solution for e-waste management, as it allows for establishment of multiple low cost high efficiency and eco-friendly e-waste recycling facilities. A NASA-recognized eco-technological innovator, Attero is also the only company in the world to generate and award carbon-credits on the basis of per tonne of e-waste recycled. Through this achievement, Attero has been acknowledged as one of the change makers who are contributing to the economy and are united by a common purpose of serving the people and the planet.

Sharing his thoughts on the entry into Purpose Economy 100 Asia list, Mr. Nitin Gupta, Co-founder & CEO, Attero Recycling said, "This is a proud moment for us and we are delighted to receive this recognition at a platform like Purpose Economy Asia 100. The pace of developing and implementing high-end and efficient e-waste solutions has to keep pace with the unrelenting march of technology in today's wired world. We at Attero Recycling have adopted an integrated solution-based approach which include doorstep collection of e-waste, reverse logistics, recycling by virtue of our state-of-the-art technologies, assurance of data security and proprietary metallurgical processes. This is a great accomplishment for our team and has restrengthened our mission to introduce further innovations in the clean-tech space. "

This exceptional recognition comes after a host of other achievements that Attero has to its credit including the CNBC Young Turk of the Year award and the prestigious Golden Peacock Innovative Product/Service award. The company has also featured in the the Global Cleantech 100 List twice in a row, besides being recognized by the World Economic Forum as a Technology pioneer.

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About Attero
Attero is India's largest electronics asset management company and the only company in India that has the capability to extract pure metals from end of life products. As part of the electronic asset management business, Attero aims to increase value for all electronic inventories, right from end of life electronics to surplus and seconds electronics, to ensure a safer and more sustainable future for the planet. To accomplish these goals, Attero offers various services to the electronics industry including customized end to end solutions for eWaste management; electronics asset recovery, data security, and electronics reverse logistics along with repair, refurbishment, and retailing of electronics. For more information, visit www.attero.in.

About The Purpose Economy Movement
The Purpose Economy 100 platform seeks to highlight disruptive innovators, policy-setters, taste-makers and researchers who are transforming the innate need for purpose into the organizing principle for innovation and growth in the global economy. The platform was launched 5 months ago, in conjunction with CSRwire, a digital media platform to recognize achievements of business leaders who are acting as catalysts for the economy. The Purpose Economy is a movement organized by Imperative, a career development platform that connects professionals to purpose in their work.

The Purpose Economy 100 Asia legion spans every sector of the Asian economy- from startups, corporations and academia to government and nonprofit organizations. The list comprises of emerging business innovators, social entrepreneurs, grassroots community organizers, innovators in the government sector as well as corporate leaders.

The selection of these change makers was based on their businesses' scale of impact on an individual, organizational & societal level. The nominee's business also had to fit against one of the five core levers proven to drive changes in markets namely-research, policy, public perception, disruptive technology, and redesigning existing systems. The last criteria were the domain of focus and the sector where businesses were effecting change.