One Of A Kind Website, ZeeXchange.com.

Online, October 26, 2011 (Newswire.com) - LOS ANGELES, CA- Zee Boyadjian has been a well-known expert in the jewelry industry for over 30 years. He is a Graduate Gemologist from the Gemological Institute of America (GIA) and a well-recognized consultant to several Fortune 500 companies and his clientele includes many celebrities and professional athletes.

His latest business venture is ZeeXChange.com, a cutting-edge auction house poised to be the gold standard for selling, shopping, trading, and bidding on diamonds, jewelry and timepieces. The site includes a free membership and offers additional services unlike any other online business, such as instant and personalized appraisals. The site is also more cost-effective and user-friendly than his competitors, with the distinction of having Mr. Boyadjian on hand to interact with each shopper and buyer. His philosophy is simple, albeit unique: "I give every customer an equal amount of attention, whether they're looking to sell a fifty dollar item or a five million dollar piece," he remarks. From costume trinkets to one-of-a-kind estate treasures, ZeeXchange features items from any decade and for every budget.

Zee is a charismatic character with a passion for pioneering a new wave of online auctions geared toward the consumer and trade industry. He is a well-known trend forecaster in the diamond and jewelry industry and a leading authority that consumers can safely rely on for all of their buying and selling needs. "I am enamored with being the trusted advisor to anyone interested in selling, buying, or having a piece appraised," says Zee.

While most consumers have been subjected to pawn shops, home shopping channels and EBay for many years, ZeeXchange wants to reinvent interactive jewelry for years to come.

ZeeXchange services include: certified appraisal, gem identification, diamond and colored stone grading, inscriptions, repair, enhancements, restoration, custom design and watch repair.