One Page Says It All - weatherchannel.com.au
The Weather Channel has relaunched its website with a full screen interactive map, geotargeting and local three-hourly, part-day and 10 day forecasts.
Online, April 18, 2010 (Newswire.com) - The Weather Channel has transformed the way weather is presented on the web forever with the relaunch of weatherchannel.com.au.
weatherchannel.com.au makes finding simple and detailed weather information easy with its unique one page experience. This one-of-a-kind website delivers a navigation experience like no other. Its full screen interactive weather map combines local, state and national weather forecasts, radar, satellite and lightning information all on a single page.
The site was conceived following extensive user research that found users wanted a superior solution for finding both simple and complex weather information in a format that was easy to use. In response to this, weatherchannel.com.au created a one-page experience with a highly interactive map targeted to favourite locations, that can be viewed full screen or with the zoom function, all with a simple drag of the mouse. weatherchannel.com.au provides local three-hourly, part-day and 10 day forecasts with a minimum of clicks.
In another first for Australian weather websites, weatherchannel.com.au utilises cutting-edge geo-targeting technology. The website recognises the user's location and immediately delivers weather information for their area enabling faster access to local weather information. Users also have the option to save multiple locations for easy access to forecasts for other parts of Australia.
"The Weather Channel has broken new ground in terms of presenting weather online," says Julian Delany, General Manager at The Weather Channel. "weatherchannel.com.au provides all your weather information on the one page in a format that is fast, logical and easy-to-use. It is the perfect complement to the expert opinions of our presenters on-air."
The Weather Channel website was built in collaboration with Tongue, who delivered the design, IA and communications strategy, and Artis Group, who built the database and the mapping and backend elements of the site.
weatherchannel.com.au is online now.
For further information or to arrange an interview with Julian Delany, please contact
Claire Nance: 02 9813 7007 / [email protected].
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