Online Customer Care Goes Mobile and Market Centric

Online, May 5, 2011 (Newswire.com) - Sorriso Technologies, Inc. (www.sorrisotech.com), a leader in bill-centered online customer care solutions, announces availability of Persona e-Care Solution Suite™ version 3.2, a major enhancement to the Company's flagship online customer care software.

This new release allows existing customers to expand their online offering, and makes Persona even more affordable and attractive to new billers. By implementing a pre-built mobile device experience, cross divisional unified customer views, and enhanced use case templates in several vertical markets, Sorriso has slashed the cost of meeting most customer requirements. Sorriso calls Persona version 3.2 a move aimed at expanding the reach of their standard application and improving an already great return on investment.

Persona is a comprehensive suite of electronic bill presentment, payment (EBPP), and online customer care software that engages customers and deepens their biller relationship. Persona is based on Sorriso's patented use case driven, smart-bill technology that taps into billing information as it creates a dynamic and personalized user experience. It includes a variety of templates that target the needs of consumer, small business, and large enterprise customers across several vertical markets.

Among the new capabilities in version 3.2 are Persona Mobile™, an e-Bill, e-Pay, and e-Care experience that's optimized for mobile device users; one that most billers can use without change. Persona Mobile supports popular mobile platforms including iPhone®, Blackberry®, and Android™.

Another new feature is unified customer views. With unified customer views, billers with several divisions can create a customer experience that transcends product lines while respecting the divisional boundaries of billing systems, payment accounts, and channels of support. It's a critical need in telecommunications, insurance, financial services, and healthcare where many firms have grown through acquisition.

For communications providers, Persona 3.2 includes user experience refinements that allow their enterprise customers to configure sophisticated billing analysis tools in minutes; the addition of advanced service and order management to the consumer user experience; and subtle but important refinements across a wide variety of components.

For financial services firms, new use case templates deliver interactive access to monthly statement archives across all types of financial accounts. And for healthcare providers, Persona 3.2 includes use case templates for subscriber management and payment against revised bills.

According to Eric Ryan, Sorriso's Director of Product Strategy and Business Development, customers played an important role in the creation of version 3.2. "We're always learning from our customers, prospects, and industry. So we've implemented an agile product management process that lets us respond quickly and effectively to business trends and important customer requirements. Persona version 3.2 illustrates that process in action."

Sorriso's partners are convinced. "We're keen to implement Persona version 3.2 with our clients. Online customer care is an important initiative at many Latin American firms and Persona version 3.2 fits their needs well. We're quite pleased with its reliability, ease of implementation, and growing feature set," says Rafael Ayala, Managing Director at Celeritech Solutions (www.celeritech.com), an EBPP and CRM integrator in Latin America.

Sorriso's Persona e-Care Solution Suite is available in both on-demand (SaaS) and enterprise (on premise) editions and is offered globally through resellers, integrators, OEMs, and directly from Sorriso. With Persona's full range of offerings, and comprehensive feature set, Sorriso and its partners provide both small and large billers with an outstanding return on investment on the industry's most engaging e-Bill, e-Pay, e-Care, and e-Marketing solution.

*Sorriso Technologies, Inc is a registered trademark of Sorriso Technologies, Inc.
*Persona e-Care Solution Suite and Persona Mobile are trademarks of Sorriso Technologies, Inc.
*iPhone is a registered trademark of Apple.
*Blackberry is a registered trademark of Research in Motion (RIM).
*Android is a trademark of Google.