Online Fashion Jewellery Retailer Launches New Designer Collection

Online, July 19, 2010 (Newswire.com) - AJ Fashion Jewellery; a leading UK jewellery retailer introduced new designer collection to their range. Spokesperson, Andy Whittle exclaimed; "A J Fashion are pleased to announce that affordable designer costume jewellery will now be available to buy through our website. We are very proud of our new collection which features designers from across the globe."

"Our range now features pieces by up and coming UK fashion jewellery designer Claire Garnett. Claire Garnett Jewellery is the epitome of high quality and creativity. Claire takes inspiration from jewellery designers across the world and offers two original collections every year," continued Andy.

Creations by Jewellery designer and artist Sherman Cheung can now be found on the AJ Fashion website, as well as other top names; CeeJay, Rodney Holman and Zhen-Ni.

Statement jewellery is now just as much a part of the fashion world as a fabulous bag or a dazzling pair of shoes. Super size necklaces, swinging chandelier earrings, masses of bangles and enormous cocktail rings are all over the catwalks. Companies like AJ Fashion have witnessed the rise in these trends. "The period of jewellery minimalism that we saw in the 1990s has well and truly died. It's got to be big, bold and brassy when it comes to jewellery nowadays. Our contemporary, designer pieces of affordable, fashion jewellery give everyone the chance to make a statement with their jewellery, exclaimed Whittle.

"We have been planning a designer range for some time and our response so far has been amazing. I think we've achieved the right balance, keeping our prices low and detail and quality high! We are hoping to expand our mens jewellery collection later this year too."

Fashion jewellery design has become an art form into itself. It should not be an after-thought to an outfit, it should be the focal point. So, go wild this summer ladies - Because there has never been a better time to show off a statement piece of designer fashion jewellery.