Online Marketing Agency The JAR Group Announces Viva Travel Ltd (www.VivaStay.com) as Its Newest Affiliate Management Client

Online, March 25, 2010 (Newswire.com) - The JAR Group, an online marketing agency based in Brooklyn, NY, has announced travel company VivaStay as its newest affiliate management account. The JAR Group will manage VivaStay's affiliate program across the major affiliate networks, leveraging their experience in the travel industry and expertise in online marketing and web publishing to maximize VivaStay's marketing budget.

VivaStay.com is a premier UK-based travel website that compares prices at over 60,000 hotels to provide users with discount hotel accommodations around the globe. The JAR Group develops a personalized strategy for its affiliate clients that consist of an integrated management, communications, recruitment, and reporting plan. As the Outsource Program Manager for VivaStay, The JAR Group will use their deep understanding of interactive marketing and long-standing industry relationships to develop and execute an affiliate program that will yield clicks and transactions.

Donna McCarthy, Director of Performance Management at The JAR Group, says of VivaStay, "We are excited about getting VivaStay as a new client. It's a fun, interesting, and well-regarded international travel brand, and we're looking forward to working with them to increase their visibility and sales in the online travel market." Senior Performance Marketing Manager Aprile Parella adds, "We are confident that we can dramatically increase VivaStay's presence in the US with the launch of this program."

The JAR Group team has extensive knowledge of the travel market, with experience managing strategic affiliate marketing partnerships at Travelocity.com, Expedia.com, and Site59.com. With the combined experience of successfully managing online marketing campaigns for the Aruba, Puerto Rico, The Bahamas, and Bermuda tourism boards, as well as luxury hotel chains such as Fairmont, Hilton, Marriot, and the Ritz Carlton, The JAR Group has championed industry best practices and delivers proven results. To inquire about how The JAR Group's affiliate marketing team can help build, optimize, or manage your affiliate program, contact [email protected].

About The JAR Group:
The JAR Group is an interactive marketing agency that helps companies understand online behavior to drive increased traffic, sales, and revenue. The JAR Group starts every engagement by learning its clients' business objectives and researching its competitive space before devising a comprehensive strategy that is then executed with precise, measurable tactics to fit a client's targeted goals. The JAR Group offers a full suite of online marketing services including SEO, digital advertising, market research, affiliate program management, analytics reporting, and social media marketing.