Online travel veteran launches aoom consultancy and zooms in on travel online marketing

Online, October 6, 2010 (Newswire.com) - aoom - art of online marketing- consultancy, an online marketing firm, officially launches today. The brainchild of former online travel executive, aoom specialises in full service online marketing services for travel companies and companies looking to expand their online presence.

"Online marketing has become part of the mainstream marketing mix and accounts for 60B dollars globally but still forms only about 14% of total advertising spend. This seems to indicate that companies are still struggling to fully understand different online marketing tools and how to utilise them to its maximum potential. We hope to provide them with the missing puzzle." Chloe Lim, Managing Director of aoom, explains

aoom consultancy offers online marketing strategy planning and execution support for a full range of online marketing tactics including search engine marketing (paid search and search engine optimisation), customer relationship marketing, social media marketing and affiliate marketing.

"Everyone knows the type of online marketing tactics available but many are struggling with execution and achieving the right results. Companies looking to expand their online presence are also often faced with task of building a team which can be potentially costly, not to mention time consuming. aoom consultancy aims to address these frustrations." Chloe Lim adds.

aoom consultancy will provide companies immediate access to experienced but affordable online marketing support.

"This scenario is particularly evident in the travel and hotel industry where many suppliers have traditionally relied heavily on different 3rd parties to extend their distribution including online. Using online marketing tactics to attract customers (domestic and international) and secure sales directly should be accessible to all companies including suppliers. Online marketing is about knowledge. This is the aoom difference - we aim to deliver to coach and transfer online marketing knowledge and expertise to our clients"

Chloe Lim is an online veteran of 13 years and is best known in the online travel industry for building and leading HotelClub marketing team for 6 years before managing the Orbitz's HotelClub business globally. During her 9 years stint with the business, she was an integral part of growing the company into a multi million dollar company using innovative online marketing tactics. She pioneered the launch of HotelClub's world first online hotel rewards program, expanded the company internationally by providing the services in 15 languages and 19 currencies and increased company traffic 4x to 8 million visitors per month.

aoom has devised a simple 4 step engagement process. First, it starts with a free marketing consult to evaluate a client's business goals, objectives, and current marketing and activities. Next, the best strategies and online tactics are devised in-conjunction with the client's marketing team or agency to achieve client's business goals. Then, aoom helps establish the KPIs for the initiatives and implements or support implementation of approved initiatives. Lastly, aoom undertakes the critical step to anticipate problems, analyse results & refine future tactics and strategy.